*Los Angeles, CA The power-brokers and decision makers of the film and television industry were in full force at this year’s Purpose: Family Entertainment and Faith-Based Summit hosted by Variety Magazine.
The agenda was diverse and informative covering topics from “How to get the Must-Reach Faith Driven Consumer Audience to Endorse and Support Your Project to ‘Redemptive TV on the Rise.”
Few-Harrison was a guest speaker for the panel, “Engaging with today’s Faith-Based Audience Across Platforms” and joined by VP of Multi-Cultural Marketing for Universal Pictures, SVP of Sony Picture Entertainment, President and CMO of Twentieth Century Fox Home Entertainment and others to round out a powerful panel.
Event Speakers: https://events.variety.com/purpose-speakers
“Speaking at the Purpose: Family Entertainment & Faith-based Summit was an amazing experience. It is a great opportunity for faith & family entertainment to share and encourage each other. People are looking for hope! We left there knowing, whether it is on television on theaters or online, artistic content that inspires and uplift in an authentic way will be embraced by a larger audience more now than ever before,” says Few- Harrison.
Few Harrison, the President of Results Marketing & Media continues to blaze the trail with faith-based projects and events.Her most notable accomplishment is serving as the executive producer and founder of the Super Bowl Gospel Celebration, a NFL sanctioned event held during Super Bowl Weekend.
Launched in 1999, the event is one of them most attended events during the big weekend. Since its inception, the event has drawn crowds in the thousands and sold out venues in major Super Bowl host cities. The 2015 show drew over 2 million viewers to the television broadcast on BET. She is the only woman with a NFL Sanction and a face to watch.
Results Marketing & Media most recently handled the national faith based marketing campaigns for BET’s Black Girls Rock, AARP and Son Of God –The Movie’s partnership and most recently Life Reimagine’s sponsorship of The Women Of Faith Loved Tour. Her agency has brokered ground-breaking marketing campaigns with The Coca-Cola Company, AARP, Verizon, Revlon, General Mills, Hallmark Cards, L’Oreal, Pepsi, Procter and Gamble, McDonalds, ABC Family Channel, TNT, Tyler Perry Studios, Lion’s Gate Films, BET and Paramount Films.
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source:
Erma Byrd
[email protected]
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