Al Roker attends NBC's "Today" at the NBC's TODAY Show on May 22, 2015 in New York, New York.

Al Roker attends NBC’s “Today” at the NBC’s TODAY Show on May 22, 2015 in New York, New York.

*There are some places where selfies just aren’t appropriate – and Al Roker has found this out the hard way.

The NBC weatherman has apologized for snapping a grinning selfie in front of the devastation caused by catastrophic weather in South Carolina.

The “Today” personality tweeted a photo of himself and NBC colleagues wearing rain gear and smiling in front of a portion of collapsed highway and a wrecked car.

“My crew and I getting ready to report on East Coast flooding from S. Carolina on @NBCNightlyNews with Kate Snow,” the shot was captioned.

al roker selfie

Roker apologized and deleted the pic after he Twitter dragged him for being insensitive.

“Absolutely correct. I apologize for being insensitive. The woman in that car got out without injury. We should not have been in the picture,” he tweeted.

“We came down to report and I offended those who lost so much. I am sorry,” Roker added.