*Spies Travel in Denmark wants Danish citizens to have more sex.

And because they believe that travel inspires intimacy (they swear research backs this up!) the real deal is they are attempting to boost the country’s low birth rate.

To help this along they created an amusing new ad with a step-by-step guide.

And they don’t just want you to “Do it for Denmark,” the new inspiration is, “Do it for Mom.”

And who doesn’t want to see mom happy?

Read more and watch the video at EURThisNthat.