*Here’s a message for anyone who took that rumor of Jay Z cheating on Beyoncé with Rihanna as truth:

It was all a lie.

Media sources report that RiRi’s former publicist Jonathan Hay broke the news of the rumor being a publicity stunt to celebrity biographer J. Randy Taraborrelli, who interviewed him for his book “Becoming Beyoncé: The Untold Story.”

To further express his regret over situation, Hay took to personally apologizing to Beyoncé in a statement to The New York Daily News.

“I apologized to her… This whole thing is very awkward,” he said in the statement. “I was blindsided by the news of ‘Becoming Beyoncé’ coming out and it couldn’t come at a worse time for me. I’m currently releasing projects with my label Urban Hitchcock through Tidal, a company that is owned by Jay Z and Beyoncé… Hopefully this news hasn’t ruined that relationship for me.”

Hay’s reason for starting the rumor came years ago when Rihanna came on the scene in 2005 as with the release of her first song “Pon de Replay.” Although Rihanna caught the attention of music fans, it apparently wasn’t enough for Hay, who decided to take things up a notch.

“The PR stunt that I did was out of desperation to help break ‘Pon de Replay.’ It was reckless and I didn’t think it was going to work,” he admitted. “I was just throwing spaghetti at the wall to see what would stick.”

Needless to say, the rumor stuck like glue as folks believed the hype. So much so that “Becoming Beyoncé” notes that it resulted in Beyoncé breaking up with Jay Z for a “lonely year” in 2005.

Despite getting the scoop on the cheating rumor, turns out that Taraborrelli and Hay never actually had a conversation. According to reports, Hay communicated with Taraborrelli through his researcher.

“I didn’t think it would be this big story,” Hay said. “But now, seeing Beyoncé on the cover of this book and knowing that people are profiting from speculations and opinions about her really turns my stomach… I’m ashamed that I’m even talking about this. I just want to put this rumor to rest once and for all.”