*Seagram’s Escapes today announced it is getting into the Kelly Rowland business.
The singer, coming off of her guest turn as the mother of young Lucious Lyon on “Empire,” will introduce her signature flavors from Seagram’s Escapes and will be appearing in the brand’s print, television and radio advertising, public relations work and social media/online platforms.
She’ll also create a single for Seagrams Escapes to be featured across all promotional platforms.
“What makes Kelly such a great fit for Seagram’s Escapes is that while she is a celebrity musician, actress and global style icon, her friendly, sincere and approachable personality is extremely relatable. She is an inspiration to women proving that ‘you can have it all,’” said Jennifer McCauley-Topor, Seagram’s Associate Brand Director in a statement to EURweb. “We are beyond thrilled to announce our partnership with Kelly Rowland, she is perfectly aligned with the Seagram’s Escapes brand personality and values.”
“I’m so excited to be teaming up with Seagram’s Escapes. The wide variety of flavors are a reflection of my lifestyle – refreshing, fun, creative, varied, inspired and, of course, colorful. Seagram’s Escapes are great when I have a quick moment to just relax,” said Rowland.