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*Does the word ‘period‘ in an ad targeting women and menstruation, make women uncomfortable?

The ad agency that has the NYC Metropolitan Transit Authority as its #1 client thinks it should.

And look at the picture that accompanies the word (above). Especially the one on the left.

Offended yet?

“Underwear for women with periods,” is the brainchild of Miki Agrawal, co-founder of Thinx, the company behind the controversial ads. She says her campaign — which she would like to see on the subway wall of New York’s train system, has hit a snag after being seen by Outfront Media, the agency that manages the advertising for MTA.

Turns out they took issue with the word “period” in the ads, along with the suggestive imagery that went with it, according to Agrawal.

Read more at EURThisNthat.