The event included an audiovisual collaboration by iconic music producer Alchemist and artistic crew The Seventh Letter, a DJ set by director, designer and DJ Va$htie Kola, and a surprise performance by singer-songwriter Jhené Aiko.
“Culture Collabs” is an extension of Ford’s “By Design” ad campaign that debuted in October, spotlighting the latest lineup of Ford vehicles. The campaign aligns with the new overall brand expression – highlighted by an energy and cultural relevance that is critical to Ford.
On Saturday, Ford launched “By Design” with an installation in Detroit; the murals there can be seen at Gratiot Avenue and Brush Street. The Venice Beach installation is located at Ocean Front Walk and 19th Avenue. Ford will unveil the San Francisco installation on Wednesday.
Each market collaborates with key influencers – including Alchemist, Va$htie Kola, The Seventh Letter, Jhené Aiko, TRUE San Francisco’s Michael Brown and widely sought artist Naturel.
“By Design” features a broad range of Ford cars, from Focus Electric to Ford GT, and highlights the passion and innovation that goes into the company’s entire lineup of cars – by design.
“Culture Collabs” is the latest example of Ford’s commitment to the multicultural audience. The campaign is being supported in digital, social and out-of-home media channels.
Check out the installations by following the hashtag #FordByDesign.