*Oprah Winfrey documents her hard-fought struggle to lose weight in her first ad for Weight Watchers – and it is moving people to tears, according to Twitter.
The TV titan premiered the U.K. version of her commercial on Christmas Eve. Mixed in with throwback footage of her at various sizes is the TV mogul sitting outside, speaking candidly about her weight-loss battle:
“Inside every overweight woman is a woman she knows she can be,” Winfrey, 61, says in the 60-second spot.
“Many times you look in the mirror and you don’t even recognize your own self because you got lost, buried in the weight that you carry,” she admits, before gearing up for her motivational moment.
“Nothing you’ve ever been through is wasted,” the television host, who purchased 10 percent of Weight Watchers shares back in October, proclaims. “So every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?'”
Watch the entire commercial below:
Oprah’s Weight Watchers buy-in was good for business (the TV host made a cool $70 million in her stocks after announcing her involvement in the company), but the emotional reaction online that followed was priceless:
oprah’s weightwatchers commercial just made me cry
— where is saint west (@sammylafrance) December 27, 2015
Oprah’s weight watchers commercial made me cry again — Emily by Alene Too (@emilytherapper) December 29, 2015
— Phoenix C. Brown (@thoughtsofphee) December 27, 2015
Oprah just turned a weight watchers commercial into an emotional experience… How you do dat — Amanda Bell (@amandabell83) December 27, 2015
An ad for weight watchers featuring Oprah’s struggles throughout the years just made me cry. I need the holidays to be over. STAT — Briana Fasone (@brifasone) December 24, 2015
Ohhhh… Oprah delivered that #WeightWatchers monologue down the camera like a pro. I feel like I’ve lost weight just watching it
— David Hayes (@davidhayes_) December 29, 2015