*For over two decades, rappers and fans of the genre, have celebrated the worse in black culture by ascribing derogatory words to black women and teaching white kids the proper way to use the N-word.
White youth, who are the primary consumers of hip-hop, feel a sense of empowerment when reciting that word along with their favorite rapper because, as they have been taught by the likes of Kanye, Nicki Minaj, Jay Z and others, the word now means a term of endearment. So as long as Johnny White Boy remembers to pronounce it “nigga” and not “nigger,” then he’s given a pass and street cred, just as Justin Beiber or Iggy Azalea.
Now for some odd reason, many of these same rappers who built a career from throwing that word around like its worth gold – and encouraging their white fans to cop all versions of their N-word laced tracks – now find they are feeling some sort of way about white hip-hop fans using the N-word.
Ja Rule is the latest to speak out about the topic, chatting with Vlad TV about the use of the N-word among white rap fans. You can peep the 10-minute interview below, in which the rapper says “there’s no way around” trying to prevent white hip-hop listeners from uttering the derogatory term while reciting the lyrics to particular songs.
“I’m at a concert the other day. Nothing but white kids at the concert. Metro Boomin is deejaying and sh*t, right? What does he throw on? ‘All day, ni**a’…And he’s fading the ‘ni**a’ part,” he said. “And those white kids are singing that ‘ni**a’ word like a mothafu**a. You know what I’m saying? I’m up in the balcony dying laughing because I’m like ‘Yo, what do you expect them to do? What do you think they’re gonna do?’ To them it’s a song. They just singing a song, having fun. So, now what do you do? Not play that song when you have a white audience and you deejaying? I don’t know—I really don’t know how to combat this.”
He later used Justin Bieber as an example because of a video that surfaced of him inserting the N-word in his song “One Less Lonely Girl.” No one in the hip hop community held him accountable because he was a precious little white boy who didn’t know any better.
“He got a pass. He got a pass because we all looked at it like ‘He’s a kid. He doesn’t know no better. He probably doesn’t even know the history of the word.’ But he got a pass,” Rule said. “I don’t know why he got a pass, but he got a fuckin’ pass. It’s hard to determine who can say the word, who cannot say the word…The word has a different meaning now. It’s not the same.”
New Rules! It’s 2016, which means the N-word is archaic and only used by the ignorant to encourage more ignorance. Time to retire the word. The best way to combat white fans from using it is for rappers to get more creative, read a dictionary, learn some new words – expand their vocabulary so that they can make resonating music that doesn’t rely on the repeated use of the N-word in order to sell records.
Watch the entire interview below.