*LeBron James is giving Cleveland entrepreneurs the chance to realize their own dreams while also pitching in to revitalize struggling neighborhoods in their city as part of a new reality series for CNBC.
“Cleveland Hustles,” a partnership between James’ and Maverick Carter’s production company, SpringHill Entertainment, and Magical Elves, is set to debut in Summer 2016.
LeBron and Maverick will enlist the aid of four trusted business experts and associates, who will in turn invest in and mentor fledgling entrepreneurs who need a little jumpstart. In success, these four businesses will provide jobs and services for neighborhoods that desperately need investment.
“‘Cleveland Hustles,’ speaks to the network’s entrepreneurial spirit and also creates an opportunity to help strengthen communities that have fallen on hard times,” said Jim Ackerman, EVP, Primetime Alternative, CNBC.