jay z-tidal

Wow, check out how Tidal is stepping up to the plate.

Jay Z‘s music streaming site says it’s donating $1.5 million to #BlackLivesMatter and other organizations. The funds were generated from its October’s Tidal X: 10/20 charity concert.

The announcement was made on Friday, the same day Trayvon Martin would have turned 21-years-old. The Trayvon Martin Foundation is also set to receive a portion of the donation, reports theRoot.

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The other nonprofit groups that stand to benefit from Tidal’s largesse are Opportunity Agenda, Hands Up United and Sankofa.org.

“The process of acquiring recommendations (for nonprofits) was collaborative and inspired by the message that speaks to racial and social inequities and injustice in our society,” said Dania Diaz, managing director of philanthropy at Jay Z’s entertainment company, Roc Nation. “Our ideology is to have a hifi level of consciousness in everything we do.”