*Def Jam co-founder Russell Simmons has announced that he’s launching his own movie awards show in response to #OscarsSoWhite, which is set to debut just four days before the Academy Awards.
As the A.V. Club reports, Simmons’ All Def Movie Awards “will see “Beasts of No Nation,” “Chi-Raq,” “Concussion,” “Creed,” “Dope,” and “Straight Outta Compton” compete for the best picture award.” Other awards will honor Best Actor, Best Actress and Best Director, as well as Best Bad Muh F**ka, Best Helpful White Person and Best Black Survivor in a Movie.
The awards will be recognized by members of the All Def Academy, and members of the public can vote online for two categories – Best Picture and Most Quoted Movie – through midnight on Feb. 23 by clicking here.
“The All Def Movie Awards are not the Black Oscars,” Simmons said in a statement, “But they could be. This will be a fun, entertaining and hopefully thought-provoking celebration of the uncelebrated.”
The ceremony is set for February 24 in Hollywood at the Mann’s Chinese theater. Tony Rock, (Chris Rock’s younger brother), will host the event, which will feature a Black Carpet for celebrity presenters, arrivals and VIP guests.
“If you want something done right, you have to do it yourself,” said Rock. “With that in mind I have teamed up — I guess I didn’t do it myself — with ADD to bring you the ‘all inclusive’ All Def Movie Awards. We’ll honor the entire movie-making process. Great acting, mediocre acting as well as horrible acting. Soundtracks. Wardrobes. Maybe even craft services — the best part of the set. This is the award show Hollywood has been waiting for.”
The All Def Movie Awards will be programmed as part of All Def Comedy Live, and admission to the show is by invitation only, with a select number of seats on reserved for fans by lottery.
“I don’t expect a 90 year-old Academy member to see ‘Straight Outta Compton’ or vote for it. I’m more concerned that in 2016 there continues to be a stunning lack of diversity in the studios, in the green light process, in the decisions of what films and television series get made, and what actors get chosen. This needs to be addressed institutionally,” said Russell Simmons.
According to The Wrap, the All Def Movie Awards will also feature a special live musical performance and a steady stream of “video content before, during and after the show on all of ADD’s social channels, including Facebook, YouTube, Snapchat and Periscope.”
Meanwhile, this writer is curious if Russell’s rip-off Rush Card will be the official sponsor of the event?
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