Saturday, April 20, 2024

Beyonce Uses Model With Muscular Dystrophy for Website Ad

Jillian Mercado
Jillian Mercado

*The latest model Beyoncé has hired to show off her website merchandise is Jillian Mercado, who has muscular dystrophy and uses a wheelchair.

The shoot was revealed Wednesday on the Facebook of IMG Models, the agency that represents Mercado.

SLAY. Jillian Mercado stars in Beyoncé’s new t-shirt campaign.Watch her episode of “NO SLEEP” here now: bit.ly/1SNpT2N

Posted by IMG Models Worldwide on Wednesday, March 16, 2016

Hours later, Mercado celebrated on Twitter, with the message: “OK LADIES now let’s get in FORMATION! I’m on the official Beyoncé website!!!”

The model fashion, who also starred in a 2014 Diesel campaign, signed with IMG in August. Living with spastic muscular dystrophy and confined to a wheelchair, Mercado told The Wall Street Journal that modeling never seemed like “a possibility” growing up. But while a student at FIT, she was asked to serve as a fit model for friends because she fit into sample sizes.

Jillian Mercado in Diesel ad
Jillian Mercado in Diesel ad

After starring in the Diesel ad, she landed additional jobs including a major gig for Nordstrom. Then she received a letter from someone who admired the Diesel campaign, and it finally clicked. “A light bulb went off, and I suddenly thought, ‘Go big, or go home,’” she told WSJ.

Below, StyleLikeU asked Mercado to participate in their What’s Underneath Project:

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