Malcolm D. Lee“Barbershop: The Next Cut” film director, Malcolm D. Lee, has teamed with McDonald’s ABFF for a second year with this national video competition for rising filmmakers. The food chain, which has been a staple in the urban communities for over three decades, challenges you to create a 90-second film that illustrates McDonald’s 365Black mantra, “Deeply Rooted in Your Community.”

Submissions will be critiqued on “creativity, implementation of concept and quality.”

As the website notes, three finalists will be selected to attend the festival, screen their story before the festival audience, and one winner will be selected. In addition, finalists will have an exclusive opportunity to experience a mentor session with critically acclaimed film director Malcolm D. Lee.

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“We are proud to partner with McDonald’s on bringing this opportunity to emerging content creators. Without a doubt, this competition is a catalyst for introducing undiscovered talent to the industry-at-large,” said Jeff Friday, ABFF founder and CEO.

“I look forward to returning as mentor to the finalists in the McDonald’s ‘My Community’ Video Competition,” said Malcolm D. Lee. “There is so much great talent out there in the film industry and it’s always inspiring to connect with them and hopefully do my part to support the next generation of great filmmakers.”

The following provides general submission information for the McDonald’s Lovin’ Video Competition:

  • Video must not exceed 90 seconds in length.
  • Video must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or constitute copyright infringement.
  • Video content must be family friendly in line with the image of McDonald’s.
  • Video must not contain third-party brand names, trademarks, photos, artwork or music.
  • Video must not be exhibited publicly at any time prior to the close of the 2016 American Black Film Festival/ June 19, 2016 and will be disqualified if in breach.
  • Video must be submitted via a private online URL link (for example an unlisted YouTube video, a password protected Vimeo, etc.), along with password if applicable and your completed submission form, to be emailed to: [email protected] by no later than 11:59 p.m. EST, April 15, 2016. Email subject to read: McDonald’s Video Entry.


For more information on the 2016 ABFF visit