A Nevada jury award his children $2 million in legal fees and damages back in 2011 after they lost an order to sell T-shirts at Wal-mart since they had a similar item.
A survey of 509 customers at a shopping mall said that the T-shirts sold created the impression Marley is endorsing the product, but he’s not.
“This case presents a question that is familiar in our circuit: when does the use of a celebrity’s likeness or persona in connection with a product constitute false endorsement that is actionable under the Lanham Act?” asked Judge N. Randy Smith of the US Court of Appeals for the Ninth Circuit in San Francisco.
“We conclude that the evidence presented at trial was sufficient for a jury to find defendants violated the Lanham Act by using Marley’s likeness.”
Read more at MSN.
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