*Beyoncé is embarking on the sold-out Formation World Tour and has partnered with American Express and Uber to give fans a once-in-a-lifetime experience.
Amex issued a press release sharing the details of the experience via the Uber transportation app. How it works is,
- Enter code FORMATIONAMEX in the Uber app to unlock the special “FORMATION” view
- Request a ride in the “FORMATION” view at the designated time on the day of The Formation World Tour show in your city
- If connected with a “FORMATION” ride, you’ll be picked up and transported to the concert venue free of charge – your Uber driver will have your tickets
- After the show, request an uberX for your complimentary ride home
READ RELATED STORY: HBO to Submit Beyonce’s ‘Lemonade’ for Emmy Consideration
More from American Express:
“We are obsessed with delivering unparalleled experiences in unique and memorable ways,” said Deborah Curtis, vice president, Global Experiential Marketing, American Express. “We have longstanding relationships with both Beyoncé and Uber, and are excited to bring them together for The Formation World Tour through this unique integration that represents the intersection of music access and mobile technology.”
“Most people know Uber as a convenient and affordable way to get from A to B. But it is these types of surprise-and-delight opportunities –– like the opportunity to see Beyoncé live –– that make the Uber experience truly unique,” Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing, Uber. “We’re beyond thrilled to team up with American Express to offer riders complimentary access to the sold-out Formation World Tour.”
The Formation World Tour kicked off this week in Miami, Fla. at the Marlins Park stadium, and Jay Z, Rick Ross, Lil Wayne and Michelle Williams were all seen taking in the action from the front rows.
Jigga is the subject of much of Bey’s tracks on “Lemonade,” her sixth studio album, which dropped over the weekend.