*Just a few hours after Prince was found dead Thursday at his Paisley Park recording studio in Chanhassen, Minnesota, Chevrolet came out with a tip of the hat, using words from the Prince song linked to their most popular car.
Borrowing lyrics from Prince’s 1983 single “Little Red Corvette,” the car company posted an image of a 1963 red Corvette to its Twitter account on Thursday and its Facebook account on Friday with the words, “Baby, that was much too fast. 1958 – 2016.”
The image was also featured as a full-page ad in six newspapers on Friday: USA TODAY, New York Times, Detroit Free Press, Detroit News, Minneapolis Star Tribune and Los Angeles Times.
Neither the GM nor Chevrolet logos were used in any of the posts.