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*Sprint on Tuesday yanked a promo video that came under fire on social media over its use of the world “ghetto.”

The spot shows Sprint CEO Marcelo Claure on a “listening tour” asking a customer, a white woman, what she thinks of rival cell phone company T-Mobile.

“I’m going to tell you a carrier name, and I want you to basically tell me what comes to your mind,” Claure says. “T-Mobile. When I say T-Mobile to you, just a couple of words?”

“Oh, my God, the first word that came to my mind was … ‘ghetto’!” said the customer, as other people in the room laugh. “That sounds, like, terrible. I don’t know.

“People who have T-Mobile are just, like, why do you have T-Mobile?” she continued.

Watch below:

Claure tweeted the video on Tuesday, writing: “Honest answers from real people on my #ListeningTour across the country. Sometimes the truth hurts, @TMobile.”

Here are just some of the responses to the video via Twitter:

Eight hours and a backlash later, Claure decided to pull the video.

But the backlash didn’t stop.