Curry, the 28-year-old three-point phenom for the Golden State Warriors, injured his ankle in Game 1 of Golden State’s playoff match up against the Houston Rockets. It seems like everyone in the world held their breath once Curry landed awkwardly on his ankle.
Curry was forced to sit out of Game 2 against the Rockets, with the MRI scheduled for later in the week. Despite having last year’s MVP on the bench, the Warriors still managed to defeat the Rockets 115 to 106.
According to Bleacher Report, the MRI revealed Tuesday that there wasn’t “anything of concern.” Curry’s ankles will be monitored closely after having undergone two ankle surgeries in his career.
The NBA has seen their ratings increase tremendously over the last few years and many believe the success of the Warriors — and in particular the success of Steph Curry — is leading to all this new viewership.
Curry is shattering records on and off the court. He is now the star player of a team that just beat the single-season wins record that was previously held by Michael Jordan’s 1996 Chicago Bulls.
CSNBayArea.com reports that merchandising sales for Curry products has increased by more than 250% in the last year, setting a new NBAStore.com record.
Even LeBron James hasn’t seen this level of popularity in and outside the sport, and he was certainly number one a few years ago in the NBA.
This year, according to Nielsen, the Golden State Warriors’ victory over the Memphis Grizzlies to set the all-time NBA regular season wins record averaged 3.65 million viewers.
The NBA and its networks are loving what Curry’s popularity is bringing. Overall, the TV coverage of the NBA had its highest ever average of primetime viewers this year and NBA App brought in a record 9.1 billion video views.
Image Source: Keith Allison