Tuesday, March 19, 2024

MC Hammer Partners with Trulia to ‘Hammerfy Your Home’

MC Hammer*M.C. Hammer had his greatest commercial success and popularity from the late 1980s until the late 1990s. He is known for hit records such as, “U Can’t Touch This” and “2 Legit 2 Quit”, and flashy dance movements, choreography and creating the Hammer pants trend. Hammer’s showmanship made him a household name and hip hop icon, having sold more than 50 million records worldwide.

Today, Hammer boasts an active social media base with of 3.6 million Twitter followers. He has also teamed up with Trulia for a unique partnership campaign called “Hammerfy Your Home.” The design project “enables the consumer–whether they are looking to buy, rent, or simply window shop–to have fun with their house hunt by turning their dream home into their own custom hip hop song and music video, performed by MC Hammer.”

Ebony Magazine caught up with the Oakland native to get the scoop on his Trulia partnership, and how he’s using this new technology to build his community. Below are excerpts from the interview:

EBONY.com: So you’ve partnered with the real estate site Trulia, what made this an ideal partnership for you and your brand?

MC Hammer: I’ve been in real estate for a long time and I always try to stay on the edge. I’m really excited about the partnership with Trulia because it’s centered around technology and the various social engagements it lends itself to. This is real estate going forward with a mobile and social application. It fits my profile and perspective. We collaborated on this idea and how to make this home shopping process fun, energizing and also provide entertainment and creativity. The idea is to look from a design standpoint and how you envision your dream home.

READ RELATED STORY: MC Hammer Takes High Road As Far As Owing $800K to IRS

EBONY.com: You mentioned always working to stay on the cutting edge. You’ve been ahead of the curve for quite some time, especially when it comes to social media and being one of the first celebs to really jump onboard and use the platform. How do you strategically use social media to build community and product engagement?

MC Hammer: I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general. The next two things in tech that I’m excited about is artificial intelligence and machine learning. I want to have an AI company. It’s under wraps right now, but coming soon.Technology is important because it creates the future. We’re able to be a part of the “next” and create things that don’t exist.

EBONY.com: With the energy surrounding music as of late, are you planning to drop something new anytime soon?

MC Hammer: I’m really not turning loose just yet! (laughs) In a few weeks, I got a new song called “The Plug” and the hook says “I’m the plug/I’m connected to everything you love…

With Trulia and the dancing, I’m playing around until I give you the next project because I have too much respect for the art, performing and the music. Then I turn it up (laughs!) And you know I have my eye on everything that’s of the moment. All the dances, I can do everything that they’re currently doing but still keep it smooth. So, I really made it something you can dance to in the summer time but keep it comfortable. You’re going to be fly but you don’t have to sweat hard and at the same time the song is real sexy.

Click here to read the full interview.

 

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