Thursday, April 18, 2024

No More Endorsement Checks for Michael Strahan Under ‘GMA’ Deal

Michael Strahan and Chairman and CEO of iHeartMedia, Inc Robert Pittman speak at the iHeartMedia and WeWork host launch event to introduce new partnership and “Work Radio” at WeWork’s New York City headquarters in Chelsea, June 14, 2016.
Michael Strahan and Chairman and CEO of iHeartMedia, Inc Robert Pittman speak at the iHeartMedia and WeWork host launch event to introduce new partnership and “Work Radio” at WeWork’s New York City headquarters in Chelsea, June 14, 2016.

*Michael Strahan won’t be appearing in any more commercials for the foreseeable future.

As part of his deal to join “Good Morning America” full-time, the former NFL star – who has shilled for such brands as Subway, Pizza Hut, Metamucil, Snickers, Dr. Pepper and Right Guard – will have to drop his endorsement deals, according to Page Six:

The move to dump his advertising efforts is being made because, when Strahan jumped from ABC’s “Live With Kelly and Michael” to “GMA,” he effectively became an employee under the ABC News division, which forbids staffers from endorsements. On his former Disney/ABC Domestic Television show with Kelly Ripa, Strahan wasn’t subject to the same rules.

An ABC rep said Strahan’s endorsement deals will end “in the next few months” and will not be renewed.

However, the former New York Giants linebacker will be allowed to continue work on a line of suits designed with J.C. Penney that he launched in 2015. In May, the chain said Strahan would create a new “activewear line,” MSX.

Strahan can make up for his lack of endorsement funds with a new gig hosting relaunched game show “The $100,000 Pyramid.”

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