Monday, March 18, 2024

Blair Underwood Produces Charitable Series For NBC Titled ‘GIVE’

blair underwood
Blair Underwood attends the “Olympic Pride, American Prejudice” world premiere reception at The Grand Lobby at The Culver Hotel on June 3, 2016 in Culver City, California.

*Blair Underwood recently joined the cast of ABC’s hit drama “Quantico,” and fans may not know that he’s also executive producing another series coming to NBC Saturdays starting October 1 titled “GIVE.”

“GIVE” is executive produced through Underwood’s production company, Intrepid Inc. (and his partners Gary Reeves & Tommy Morgan, Jr), along with Bungalow Media & Litton Entertainment. The series will introduce viewers to the world of philanthropy through the stories of small charities making a big impact.

The series features NBC News correspondent and founder of UNICEF’s Next Generation Jenna Bush Hager, and various passionate celebrity philanthropists from the worlds of film, television, music, sports, and business including, Derek Hough, Bethany Mota, Jillian Rose Reed and Top Chef’s Kristen Kish.

Unite4Good Foundation will award these various charities at the end of every episode – after celebrities go “undercover” to see where they see the grant money best being utilized.

Blair talks about “GIVE” in a new interview with Yahoo, check out the excerpt below:

“I am so excited about this show. It premieres October 1, and we will do 26 episodes. This was an idea that was brought to me by my business partner, Gary Reeves. We went to Anthony Melikhov, who founded an organization called Unite4:Good. He’s a phenomenal philanthropist, and he said, “Yeah, I love this, I’ll finance this. I want you to produce it.” I said, “Okay.” It’s about getting a team together: 30 minutes, one celebrity — like Derek Hough — two charities. We see the work the charities are doing, where they may have a need, and by the end of the show we give them some assistance. Jenna Bush Hager is hosting it for us. She’s in every episode. I’ll do at least three episodes as a celebrity ambassador, and I’ll come back and do some deliberations. I tell you, we pitched the show around Hollywood and people said, “It’s a good idea, but how do you make it interesting? How do you make it engaging and compelling and entertaining?” You don’t want to make charity competitive. Our thing is, every foundation is almost a business unto itself. Some work and operate more efficiently than others. Some can use help, whether it’s financial, maybe they need assistance in guidance, how to build and scale a foundation. They’re all doing good work, they’re all helping people. Anyway, it’s one of those projects that is a win-win-win situation for everybody involved. At the very least, they all get some financial benefit, and the exposure is a win for the foundation and the charities.”

To read the full interview, see YAHOO.

 

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