Tuesday, March 19, 2024

Drake Drops 23-Minute Film ‘Please Forgive Me’ on Apple Music (Trailer)

Drake
Drake

*As announced in his now-deleted Instagram post, Drake has released the new short film “Please Forgive Me,” an action-filled video inspired by his latest album “Views.”

The 23-minute visual was supposed to premiere on Sept. 30, but became available at 1 a.m. EST Monday morning (Sept. 26) as an Apple Music exclusive.

Drake stars alongside Popcaan, Fanny Neguesha, Soni Chidiebere and Kyla Reid in a storyline that mixes “Indecent Proposal,” “The Bourne Identity” and “Taken,” as one person close to the situation explained to Billboard. The film features seven songs from “Views” as well as original music from Noah “40” Shebib. It will remain an Apple exclusive in perpetuity.

Watch a preview below:

Below, more details from Billboard.com:

The film was directed by Anthony Mandler, the music video director behind Drake’s “Over,” “Miss Me” and “Fancy” videos — as well as videos from Jay Z (“Holy Grail,” “Run This Town,” “Death of Autotune”), Nicki Minaj (“Starships”) and Rihanna (“Disturbia,” “Only Girl in the World,” “Diamonds”), among others — who was behind the camera for Apple Music’s Taylor Swift and DJ Khaled television ads. Mandler co-wrote the script with Apple Music Head of Content Larry Jackson, who also produced the film and has been involved in many of Apple Music’s exclusive releases this year.

“Please Forgive Me” was filmed in a single week in Soweto township in Johannesburg, South Africa, this July before the start of Drake and Future’s Summer Sixteen Tour. It also serves as only the second visual to emerge from the release of Views: Outside of the music video for “Child’s Play,” Drake hasn’t put out videos for any of the other singles from the album, such as “Pop Style,” “Controlla,” “Too Good” or the Billboard Hot 100-topping “One Dance.” (“Hotline Bling,” a bonus track included on the album, also had a video, produced by Apple Music and released last October.)

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