*(NEW YORK)—Time Inc.’s Essence, the number one media company dedicated to African-American women, and InStyle, the world’s most successful fashion media brand, both debut October issue cover stories featuring the Obamas.
Essence highlights both President Barack Obama and Michelle Obama, and InStyle showcases a one-on-one interview with the First Lady.
After nearly eight years as Commander-in-Chief and First Lady, the First Couple talked candidly to Essence to reflect on their legacy, their favorite memories and what’s next after the White House. While weighing in on his most notable moments, the President states:
“For me, things like My Brother’s Keeper…that’s something I’m confident we’ll be continuing after we leave…” Also, the First Lady weighs in on their impact: “I think when it comes to Black kids, it means something for them to have spent most of their life seeing the family in the White House look like them. It matters…”
The October Issue of InStyle marks the first time the fashion media brand has ever featured a First Lady. In the final stretch of a polarizing election season, there’s one thing the American public can agree on: the power of Michelle Obama. She talks to InStyle about the importance of educating girls, the impact of social media and, of course, her personal style. On the influence of women globally, she states: “Girls are going to move our country and our world to a place where there’s more peace, more prosperity, more possibility, because women raise the next generations again and again and again.”
In honor of the October cover subject, InStyle has partnered with select American designers to release a line of limited-edition designer tote bags to benefit the Peace Corps Let Girls Learn Fund. Let Girls Learn is an initiative launched by the First Lady and President to help adolescent girls around the world go to school. Bringing the mission to life, each designer pays homage to one of the countries where the Peace Corps Let Girls Learn Fund is creating real change: Carolina Herrera drew inspiration from Peru, Jason Wu from Senegal, Prabal Gurung from South Africa, Narcisco Rodriguez from Malawi, DVF from Moldova, DKNY from Jamaica, and more. The collection is available for pre-order at Shop.InStyle.com on October 13 (interested parties can enter their information to receive updates starting now), with prices starting at $52—and 100% of the profits benefiting the Peace Corps Let Girls Learn Fund.
“Both Essence and InStyle recognize the resounding influence that the First Couple has had on so many facets of our society. We are delighted that President and Mrs. Obama chose these two powerhouse brands to share their passions and engage with a diverse combined audience of nearly 50 million,” said Alan Murray, Chief Content Officer, Time Inc.
Essence and InStyle October issues will be available on newsstands and via tablet on Friday, September 16. For details, visit Essence.com and InStyle.com and follow both on social media:
- Twitter: @Essence and @InStyle
- Instagram: @Essence and @InStylemagazine
- Snapchat: @Essencemag and @InStyle
About Essence Communications Inc.
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events and online. The company’s flagship publication, Essence magazine, is the preeminent lifestyle magazine for African-American women, generating brand extensions, such as the Essence Festival, Essence Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, Essence.com, and ventures in digital media (mobile, television and VOD). For 46 years, Essence, which has a brand reach of 14.2 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and Essence is available at www.essence.com.
About InStyle
Time Inc.’s InStyle is the world’s most successful luxury fashion media brand, with a portfolio that includes the core magazine, 15 international editions, digital properties, brand extensions including annual special issues, apparel and footwear collections, digital mobile applications and books. InStyle has a footprint of over 30 million across all platforms, including a digital footprint of 10 million, with over 11 million followers across Twitter, Instagram, Facebook and Pinterest. In 2015, InStyle was named “Fashion Media Brand of the Year” by fashion trade publication The Daily Front Row for the brand’s unique coverage and connection to Hollywood, which allows InStyle to bring the red carpet experience to its readers in all aspects of their lives.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple and Southern Living, as well as more than 50 diverse titles in the UK.
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source:
Sheila Harris, ESSENCE
[email protected]
Dana Baxter, ESSENCE
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Reid Myers, InStyle
[email protected]
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