Thursday, March 28, 2024

Parents Television Council Urges Fox to Move ‘Pitch’ to a Better Day and Timeslot

PITCH: Kylie Bunbury in PITCH airing Thursdays at 9 p.m. on FOX. Cr: Ray Mickshaw / FOX. © 2016 FOX Broadcasting Co.
Kylie Bunbury in PITCH airing Thursdays at 9 p.m. on FOX. Cr: Ray Mickshaw / FOX. © 2016 FOX Broadcasting Co.

*The Parents Television Council sees the writing on the wall.

Although “Pitch” is a critically acclaimed, family-friendly show about Major League Baseball’s first female pitcher, who just so happens to be African American, audiences have not turned out in droves.

As a result, the PTC is making a rare effort to ensure that “Pitch” has the best chance to succeed. According to Deadline, the TV watchdog group sent a letter urging Fox to move the show to a different day and timeslot to “ensure the show’s success.”

pitch

PTC says it also is reaching out to advertisers to encourage support for the sports drama which, in its premiere last month, climbed from its lead-in but logged a 1.1 in the coveted 18-49 demo and 4.2 million viewers in Live+Same Day, which Deadline’s Nellie Andreeva characterized as “cancellation-range premiere delivery.”

“We are urging Fox to ensure that ‘Pitch’ hits a home run with families by airing it on a different night that doesn’t conflict with other family-oriented sports programming, such as NFL broadcasts,” the group says.

“Families are hungry for TV shows that can be enjoyed by, and are safe for, the entire family, and ‘Pitch’ is a rare option in the TV universe,” PTC’s president Tim Winter said, also citing its “inspirational female lead character.”

Winter said PTC rated the series “one of the best new fall TV shows for families.”

He also noted that his group is better known for other tactics. “We often contact advertisers to warn them of explicit programming, but ‘Pitch’ gives us a great reason to encourage support for positive programming.”

Watch a promo for tomorrow night’s episode below:

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