*After just two episodes of strong ratings, VH1 has locked down Martha Stewart and Snoop Dogg for a second season of “Martha & Snoop’s Potluck Dinner Party.”
The premiere episode, which featured guests Seth Rogen, Ice Cube and Wiz Khalifa, premiered three weeks ago as cable’s top new unscripted franchise, winning its time period with all key demos and scoring 3 million total viewers and a 1.5 18-49 rating in L3, according to VH1 and Nielsen.
Episode two, with model Ashley Graham and a flirtatious Rick Ross, earned a 1.06 Live+SD P18-49 rating making it the No. 1 non-sports cable program in its time period among W18-49, P18-34 and W18-34.
“Martha and Snoop are the modern day ‘Odd Couple’ and the reigning King and Queen of pop culture. Wait until you see what happens in season two.” said Chris McCarthy, President MTV, VH1 and Logo.
Tonight’s episode features 2 Chainz and Naya Rivera. Future guests include Jason Derulo, 50 Cent, Fat Joe, Kathy Griffin, Kelis, Ashlee Simpson & Evan Ross, Keke Palmer and Robin Thicke.
The series, airing Mondays at 10 p.m., is executive produced by Stewart & Kim Miller Olko for Sequential Brands Group, Snoop Dogg & Ted Chung for Merry Jane and SallyAnn Salsano for 495 Productions. Nina L. Diaz, Trevor Rose, Paul Ricci, Fernando Mills and Paula Aranda exec produce for VH1.