dak prescott

Dak Prescott, Dallas Cowboys’ rookie quarterback

*You’ve probably heard that the NFL’s TV  rating have been down for almost all of the current season. However, the there is reason for the league to smile.

It seems there’s been a post-election day bump in the numbers. Some are even crediting Dallas Cowboys’ super rookie QB, Dak Prescott.

Here’s what the LA Times is reporting:

The total Nielsen overnight ratings for NFL telecasts in Week 11 of the season were up 3% compared with last year, the first time in the 2016 season that viewing has increased. The rise follows the improved viewing in Week 10, in which the decline the NFL had been seeing this fall had been cut significantly.

Through the first nine weeks, ratings had shown double-digit declines when compared with the 2015 season. The most pronounced drops were in the network prime-time games on Thursday, Sunday and Monday nights. Analysts have cited many explanations, including boring matchups and cord cutting by consumers.

Then there was the election. The league and network executives believed unprecedented interest in the tumultuous presidential campaign was pulling viewers away and were hopeful of a bounce back when it concluded.

“It’s a little premature to take a victory lap or say whatever problems we were examining a month ago have gone away, but there are some encouraging numbers out there,” said Mike Mulvihill, executive vice president for research, league operations and strategy for Fox Sports.

 

The Times’ story goes on to say that along with the White House race being resolved,  the NFL is probably being helped by the on-field stories that have developed in recent weeks.

The season began without some of its biggest names, such as the retired Peyton Manning. But casual fans are starting to recognize a new generation of stars such as Dallas Cowboys rookie Dak Prescott and the Oakland Raiders’ Derek Carr, who is guiding his team to its first playoff run since 2003.

Meanwhile, the Cowboys have emerged as a ratings powerhouse once again thanks to rookie Prescott’s ability to step in for the injured Tony Romo. Prescott and the Cowboys gave Fox — the only network that hasn’t seen a significant decline in its NFL ratings this year — the most watched NFL game of the season as 28.9 million viewers tuned in for the team’s wild 35-30 victory over the Pittsburgh Steelers on Nov. 13.

Get the rest of this story at LA Times.