*Three New York City apartment buildings will remove the Trump name after hundreds of tenants signed a petition, according to The New York Times.
President-elect Donald Trump doesn’t own the buildings, but his name is front and center due to a licensing deal. The buildings, on the Upper West Side of Manhattan, will pry off the gold letters spelling out “Trump,” tenants were told on Tuesday after hundreds of them voiced disapproval of Trump’s comments about women, immigrants and liberals, according to the paper.
In an email obtained by the Times, Equity Residential, which owns the three buildings, told tenants, “This week, the Trump Place building names will change to the street addresses — 140, 160 and 180 Riverside Boulevard. The purpose of this change is to assume a neutral building identity that appeals to all current and future residents.”
The buildings are currently referred to as Trump Place, but resident Linda Gottlieb started the petition to get the name changed.
“We won,” Gottlieb told the Times. “We used the power of protest to say that we don’t have to accept the spread of the man’s influence into our very homes. To me, it feels like a cleansing of the place where I live.”
Equity chairman Sam Zell claims that the “tenants had no role” in the decision to remove the Trump name, according to the Times.
Watch a CNBC report about the name renewal below: