*Puma is now in the Big Sean business.
After saying publicly that Puma baskets are his new favorite sneakers, the rapper revealed that he signed a deal with Puma to launch a line of Big Sean apparel as the brand’s new “Creative Collaborator and Global Brand Ambassador.”
The Detroit native takes his place among Puma’s roster of celebrity collaborators, Rihanna, Kylie Jenner and The Weeknd.
Adam Petrick—Puma’s Global Director for Brand Marketing—said in a statement, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music.”
Big Sean’s Puma collection is set to debut in the spring of 2018.
In the meantime, the Big Sean-created custom hoodie bearing a Detroit Tigers-inspired graphic will serve as the logo for his new line.
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