Friday, April 19, 2024

Cheryl Boone Isaacs Pushes Diversity While Accepting CinemaCon’s Pioneer Award

Honoree Cheryl Boone Isaacs speaks onstage at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.
Honoree Cheryl Boone Isaacs speaks onstage at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.

*Cheryl Boone Isaacs, currently in her fourth and final year as president of the Academy of Motion Picture Arts and Sciences, accepted the Pioneer of the Year Award at CinemaCon on Wednesday night and used her acceptance speech to stress the need for diversity in Hollywood.

“We’re all stronger, our art is more alive, our industry more innovative when we are awakened to fresh perspective,” she said in a speech at Caesars Palace. “I believe we all have a responsibility to open our industry to reflect the complete mosaic and diversity of our country and the world.”

Boone Isaacs was honored by the Will Rogers Motion Picture Pioneers Foundation. She is the first African-American and third woman to hold the office of Academy president and has represented the public relations branch of the Academy as a Governor for 24 years.

Honoree Cheryl Boone Isaacs speaks onstage at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.
Honoree Cheryl Boone Isaacs speaks onstage at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.

Boone Isaacs oversees the Oscar ceremonies and has been leading several Academy initiatives to diversify the membership of the organization following the #oscarssowhite protest last year. As a result, AMPAS added 683 members last year — 46% women and 41% people of color.

“As Academy president, I wanted to make sure our entire industry saw the value in diversity and inclusion,” she said. “Yes, it’s a personal thing to me as a woman and a woman of color. But it should be personal to everyone.”

She’s also gained recognition for moving to resolve the fiasco in this year’s Best Picture announcement with AMPAS unveiling Wednesday a revised set of procedures to preclude a similar snafu in the future.

Actor David Oyelowo (L) and President of AMPAS, Cheryl Boone Isaacs at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.
Actor David Oyelowo (L) and President of AMPAS, Cheryl Boone Isaacs at 2017 Will Rogers “Pioneer of the Year” Dinner Honoring Cheryl Boone Isaacs at Caesars Palace during CinemaCon, the official convention of the National Association of Theatre Owners, on March 29, 2017 in Las Vegas, Nevada.

David Oyelowo, who met Boone Isaacs when his film “Selma” became an awards contender, presented Boone Isaacs with the honor.

“It was around that time of the controversy, otherwise known as OscarsSoWhite, that I met Cheryl,” he said. “It was then I realized there was no better person than Cheryl to help push change. To people who are underrepresented, to have someone like you to look up to – I know when you’re no longer President of the Academy, we’re going to miss you.”

Boone Isaacs also runs her own company, CBI Enterprises, where she has created and executed publicity campaigns for “The King’s Speech” and “The Artist.” She was previously president of theatrical marketing for New Line Cinema with campaigns for “Austin Powers: The Spy Who Shagged Me,” “The Wedding Singer,” “Rush Hour” and “Blade.” Prior to her role at New Line Cinema, Boone Isaacs worked at Paramount Pictures for 13 years, eventually becoming the studio’s worldwide director of publicity and leading campaigns for “Forrest Gump” and “Braveheart.”

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