*A hoverboard manufacturer is suing Jennifer Lopez for failing to hype its product on Instagram and Twitter, reports Variety.
Lopez signed a deal to promote the items in late 2015, when the hoverboard craze was at its height. According to the claim, Sidekick Group provided 42 custom hoverboards for use in her Planet Hollywood show in Las Vegas.
But J.Lo only tweeted about it once, on May 26, 2016, posting a video of her dancers performing atop the boards while she sang “Love Don’t Cost a Thing” in the center.
“The #AllIHave dancers killing it on their @SideKickWheels,” she posted, along with a link to Sidekick’s website and the hashtag #JLoVegas.
The #AllIHave dancers killing it on their @SideKickWheels. Check them out at https://t.co/fkGTynZmrz #JLoVegas pic.twitter.com/1hHOAtuTmn
— Jennifer Lopez (@JLo) May 26, 2016
She kicked off her “All I Have” Vegas residence in January 2016. Under the agreement, she was supposed to post about the hoverboards at least once every three months on either Twitter or Instagram.
The lawsuit alleges that the hoverboards were selling for $1,295 each at the time. The suit seeks damages of $54,390, or the retail value of 42 hoverboards.
We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!
