*Shortly after Remy Ma annihilated Nicki Minaj with a vicious diss track, Kmart announced that they’ve dropped her clothing line.
A representative from Kmart issued a statement to Billboard confirming that Nicki’s line has been 86’d and their partnership has come to an end.
“Kmart is thrilled that we were the first retail partner to create a custom apparel line for Nicki Minaj,” a rep for Kmart tells Billboard. “From the development of the line, to showcasing it in stores, to designing exclusive capsule collections, we have enjoyed a positive relationship with Nicki Minaj and her team over the last three years. As our partnership came to a close in 2016, we would like to thank Nicki Minaj for being a great partner and wish her continued success in her future endeavors.”
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The news initially came via a tweet from @KmartFashions — an account many users assumed was fake. However, the brand’s official Twitter account responded to a fan confirming the news.
Back in 2013, Sears Holdings, owner of Kmart and its affiliate website ShopYourWay.com, enlisted Minaj and Maroon 5 singer Adam Levine to launch a series of new clothing lines.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the US,” Minaj said in a statement.
At that time, Imran Kooma, the executive vice president and president of Marketing and Online of Sears Holdings, echoed Nicki’s excitement: “We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Meanwhile, fans are waiting for Nicki Minaj to drop a response to Remy Ma’s ‘Shether’.
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