*VH1 has moved quickly to renew “Hip Hop Squares” for a second season following record ratings, including giving the network its highest-rated premiere in more than a year.
The series, produced by Ice Cube and hosted by DeRay Davis, revisits the classic game show format with celebrity players drawn from the world of hip hop, comedy and entertainment.
“‘Hip Hop Squares’ smashed ratings records as one of the most watched new series of the year,” said Chris McCarthy, president of VH1, MTV and Logo. “We couldn’t ask for a better creative force to steer the show than Ice Cube or a better partner than CBS Distribution, and we are thrilled to keep this party going.”
Added Cube: “The positive response to ‘Hip Hop Squares’ has been an incredible experience. Viewers can look forward to a louder, crazier party with the next season.”
The show is exec produced by Cube and his Cube Vision production company in conjunction with Jesse Collins Entertainment, Scott St. John and Jeff Kwatinetz’s The Firm.
“Hip Hop Squares” was one of a number of new and returning premieres that boosted VH1’s fortunes in the first quarter of 2017. The show opened to 3.2 million viewers in aggregate and a 1.6 in adults 18-49, making it a slam dunk for a renewal.
The backbone of VH1’s schedule remains the “Love and Hip Hop” franchise. The Atlanta edition of the show logged its highest-rated premiere to date, delivering a 3.0 rating in adults 18-49 with its sixth season opener on March 6.
Season five of “Black Ink Crew” and the move of “RuPaul’s Drag Race” from Logo to VH1 also performed for the channel during the quarter.
We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!
