*Apple’s has unveiled its new flagship iPhone X model alongside remixed versions of the existing iPhone, dubbed iPhone 8 and iPhone 8 Plus, at the big press event held in the newly-constructed Steve Jobs Theater on Apple’s new “spaceship” campus in Cupertino, Calif. Tuesday.
The iPhone X, pronounced “ten,” is named to commemorate the tenth anniversary of the iPhone. It features an edge-to-edge “super retina display” screen that extends to the bottom end of the phone, with Apple ditching its traditional home button.
Without the home button, the iPhone X also does away with the option top unlock the phone with your fingerprint, an authentication method known as Touch ID. Instead, Apple introduces a new feature called Face ID that uses facial recognition software to authenticate phone users.
The iPhone X comes with a special infrared camera to make sure that this feature also works in low-light situations.
Apple is also building a wireless charger for iPhone 8 and X, Apple Watch and Airpods; and has created a new kind of emoji that you animate with your face, titled Aimoji.
The iPhone 8 and iPhone 8 Plus in many ways mirror their 2016 predecessors. The phones feature glass in both the front and back and come in three colors: silver, space grey, gold. Apple is also touting updated displays and speakers that are 25% louder and have a deeper bass.
Phil Schiller, Apple’s senior vice president of worldwide marketing, made the iPhone announcements. According to reports, much of the presentation was devoted to showing off the camera updates. The iPhone 8 will include a 12MP camera with a new sensor, deeper pixels, and a new color filter. Both are being powered by faster chips than their predecessors. The biggest change in comparison to 2016 models: These two new devices also support wireless charging.
The iPhone X will be available with 64GB and 256GB, starting at $999 , shipping on Nov. 3.
The iPhone 8 will start at $699, and iPhone 8 Plus at $799. The new “8” models will hit stores on Sept. 22. iOS 11 is coming a few days prior on Sept. 19.
On the connected-TV front, Apple announced Apple TV 4K, priced at $179, will stream Ultra HD movies from major Hollywood studios purchased through iTunes for the same price as the HD version.
The Apple 4K TV will be available to order starting Sept. 15, shipping a week later on Sept. 22. In addition to Ultra HD resolution, the new set-top provides support for high dynamic range (HDR) video, which expands the color depth available on displays. The existing fourth-generation Apple TV will continue to be available for $149.
Apple also is working with Netflix to add support for the streamer’s 4K titles later this year, and the new box will highlight live sports scores based on users preferences and be able to launch live-streaming games if they become available.
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