*Coors Light has announced that it will once again be a proud sponsor of historically black college and university (HBCU) Football Classic season.
The brand will create unique fan experiences at four prominent HBCU football classics: Southern Heritage Classic (Memphis, TN) – Sept. 9, Magic City Classic (Birmingham, AL) – Oct. 28, Florida Classic (Orlando, FL) – Nov. 18 and Bayou Classic (New Orleans, LA) – Nov. 25.
Coors Light will give participating schools $10,000 scholarships ($80,000 in total) to juniors and seniors who are 21 years of age and older. In the last decade alone, the brand has invested more than $1 million to help students achieve their educational dreams.
Coors Light will host exclusive tailgates and post-game experiences at all four HBCU football classics featuring appearances by rapper T.I. and music by radio host, DJ Envy.
“HBCUs showcase the epitome of the Coors Light mantra of ‘Climb on.’ The students are resilient, resourceful and dedicated,” said Daniel Ware, associate marketing manager for Coors Light and alumnus of Florida A&M University. “We’re honored that our partnership celebrates the heritage and fun culture of HBCU football but we’re also proud to be making a difference in the lives of our next generation of leaders.”
Access to the tailgate and post-game event are complimentary to eligible consumers who participate in the Coors Light XP promotion and qualify for access. Participation is through the new Coors Light XP mobile app, available for free in the App Store and Google Play.
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