*LOS ANGELES, Calif. – Baldwin Hills Crenshaw honored its vibrant history and promising future with a dynamic celebration of its 70 years as a cultural hub in South Los Angeles.

On Saturday, September 9, the plaza held live musical performances by GRAMMY-winning and multi-platinum certified recording artist Faith Evans and vocalist Rose Gold, an influential presence in the modern jazz movement.

The event was hosted by DJ EQUE, a renowned emcee who has toured with artists such as Beyonce, Christina Aguilera, and Usher.

“On our 70th anniversary, we are incredibly proud to carry on the tradition of bringing music and art to the Crenshaw community,” said Rachel Freeman, General Manager of Baldwin Hills Crenshaw. “We are grateful to the accomplished artists, like Faith Evans and Rose Gold, who bring their immense talent and enthusiasm to the Baldwin Hills Crenshaw community, and we look forward to many more joyful celebrations of our neighborhood.”

The musical performances came at an especially exciting time in the careers of both Faith Evans and Rose Gold. Evans recently added to her already-impressive discography, which includes three Platinum certified-albums, by dropping The King & I this past May. The album features a collection of never-before-heard duets with her late husband and rap icon, The Notorious B.I.G.


crowd at baldwin hills crenshaw mall to see faith evans

“I’m excited to share my music with the Crenshaw community,” said Evans. “Music has deep roots in South LA., and it is wonderful to celebrate it—especially during the 70th anniversary of Baldwin Hills Crenshaw, an incredible milestone for South LA.”

Rose Gold has also had her share of collaborations with iconic musicians such as Nipsey Hussle, Terrace Martin, and the artists of TLC. She is featured on The Sounds of Crenshaw, Volume I, a widely acclaimed project from The Pollyseeds’, a group founded by Crenshaw’s own GRAMMY-nominated producer/musician, Terrace Martin. Gold also has an album debuting later this year.

Baldwin Hills Crenshaw has a history of influence in the music industry dating back to the jazz-era of the 1930s. It has since remained a cornerstone of the South Los Angeles community, and continues to honor its roots with offerings of music and entertainment year-round, regularly hosting GRAMMY-nominated artists to play free concerts for the community. Additionally, BHC has demonstrated its steadfast commitment to the health and wellness of the community by partnering with local politicians and nonprofits to hold free health screenings, fitness classes, book fairs, back-to-school events, and more.


faith evans - bhcm

While celebrating the past, BHC is also looking forward to another successful 70 years. The plaza is on track to become a new major transit center, with the Crenshaw/LAX line slated to be completed in 2019. The Crenshaw/MLK station will stop directly on BHC’s doorstep, creating easy access to and from BHC for Angelenos across the city. BHC is embracing Metro’s significant investment in the Crenshaw Corridor, which will provide safe, easy transportation options for residents to enjoy all the plaza has to offer.

For more information, please visit www.baldwinhillscrenshawplaza.com. BHC invites the community to celebrate its anniversary with hashtag #BHC70 and #70YearsStrong on social media channels.

About Baldwin Hills Crenshaw

Baldwin Hills Crenshaw (BHC) is an 870,000-square-foot retail destination located at the intersection of Crenshaw Blvd. and Martin Luther King Jr. Blvd. in Los Angeles, California. Anchored by Macy’s, Sears, and Wal-Mart, with over 100 specialty stores, state-of-the-art cinemas and dining options, BHC has long been recognized as the hub of the surrounding communities. From a signature concert series known as BHC Live!, monthly Kid’s Club and a weekly Farmers’ Market to the many public services offered at the mall, it is clear that BHC is more than just a place to shop, it’s a central gathering place for the local community. BHC is entrenched in the local lifestyle, and is committed to making its surrounding neighborhood an even better place to live, work, shop, and just BE! BHC partners with several leading community partners to support a variety of worthwhile events throughout the year, and continues to support programming that reflects the history and interests of its local residents.

# # #





Joe Shea
Sugerman Communications Group