*Champs Sports today launches the latest installment of it’s “The Moment” franchise, with Episode Four highlighting star NFL Quarterback of the Carolina Panthers, Cam Newton and Grammy Award winning Atlanta-based rapper, 2Chainz.
“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.
Following three earlier successful collaborations between elite athletes and iconic artists, the fourth episode is rooted in an authentic moment for Cam Newton where his personality and influential style propelled him into a category of his own. Cam is a superstar who showcases his talents on and off the field and in everything he does, highlighting his elite talent, creative style and unmatched personality.
Cam details his journey to success, describing how he overcame obstacles and pressure to fit a certain mold, which ultimately influenced his style on and off the field to this day. Cam is unique in his approach to avoid just “fitting in.” The campaign features peacocks, panthers, and QB drones Cam is on a mission to change the game and make a lasting impact on sports and society.
Through the hero track, “Let Me In,” 2Chainz brings Cam’s journey to life. The two Atlanta based hometown heroes and real life friends showcase their relationship and excellence in their respective fields, Sport and Music, and deliver a unique approach to share their craft. “Let Me In” embraces being different and Cam unapologetically tells the world he’s ushering change; bringing who he is and what he stands for with him in everything he does.
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Cam reveals the second colorway of his signature C1N trainer, “Chairman” from Under Armour. Combining tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam Newton’s love of ‘50s swank and his hunger to make an impact on his adopted home of Charlotte, NC.
Featured product in the campaign includes the C1N Chairman ($120) and the UA Anorak Jacket ($100), available at Champs Sports retailers and www.champssports.com.
“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.
Champs Sports will look to inspire its consumers by bringing to life other athletes’ storytelling moments in future releases of this series.
For more information on the “The Moment” Episode Four campaign, visit www.champssports.com.
Sandrine Charles Consulting