*Bryson Bernard, better known as Cupid, is popular for his hit single, ‘Cupid Shuffle’ which put his relatively small hometown of Lafayette, La. on the map.
With his music, this country boy has managed to cross racial lines and break down social barriers all in the name of stepping and good, clean music.
“I can go anywhere with any crowd at any age and make ‘em dance,” Cupid brags.
Entertaining crowds is in the fabric of his personality, Cupid concedes. Like many American black singers and musicians, the artist started sharing his talents with the world in the church, singing in the choir.
Surprising as it seems, the boy can sing. Most of his tunes are what he calls “feel good music,” collages of the South, Chicago stepping and Hip Hop that possess people all over the world to get up and dance.
“Line dancing has been popular for years. For me, it’s been on the road, touring with Frankie Beverly, touring with the GAP Band,” he says. “So for opening up with these guys, you have to make the kind of music that caters to that crowd. That feel good music that crosses all ages and barriers and colors is what I make. I don’t make Pop records. I just make feel good music. I make it so that a thug is comfortable stepping to it, but I make it for the 55-year-old Caucasian man who owns a $5 million business can do it too.”
There’s a method to the madness. Cupid says he likes to entertain and likes to make people feel good. He recognizes the gender divide when it comes to the dance floor. According to his observations, women tend to go out and cut a rug but their partners like holding up the wall. So he makes songs everyone can groove to with or without a partner.
“Guys these days don’t want to dance, but the ladies do. So I just make it easier for the ladies to dance without grabbing a partner and their boyfriends getting mad. All I am is the guy that keeps the party going.”
Keeping the party going is exactly what he does.
Currently working on hopefully something big, Cupid says much of his success as an independent artist has emerged from his popularity online with YouTube, long before the online celebrity generator became the hub of good old-fashioned talent. Even now he heavily relies on the web to get his music out there.
“Now it’s an even playing field,” he says. “Back in the day, the record label would dictate what you’re listening to by playing it on the radio. It evens the playing field for independent artists. And it gives the public an idea to dictate what they want rather than sit there and take what’s given.”
‘Cupid Shuffle’ gained its stunning party fame because fans couldn’t get enough of it.
“[The song] wasn’t some by some industry expert’s design. It was just something the people wanted via YouTube. Every year there’s two or three things that come out that the people make popular and I think that’s more important than the corporate entity which says, ‘You’re going to listen to this record 20 times and gonna love it.’ Now we have a voice.”
Though independence has its challenges, Cupid finds it rewarding to roam the world and produce music as he pleases.
Look out for Cupid’s other productions, including his new fitness series, CuRobiks. The fitness program fuses shuffle dancing with aerobic training. The artist says he’s lost 20 pounds so far and wants to give the people what they need to feel good inside and out.
Check out the latest from Cupid: “Chooo!”
Follow Cupid on Twitter Facebook and Instagram @NewCupid.