All posts by garadf

tomjoynerford

Ford Goes Further on the High Seas with Tom Joyner Foundation

tomjoynerfordMIAMI – This week the 2014 Ford Fusion and 2014 Ford Focus ST are going further, cruising the high seas of the Caribbean Islands in the spirit of educational attainment. As part of Ford’s relationship with the Tom Joyner Foundation, Fusion and Focus ST set sail for eight days and seven nights as part of the 2014 Tom Joyner Fantastic Voyage.

This marks the third year Ford is the official presenting sponsor of the cruise and the eighth consecutive year the company has been the automotive exclusive sponsor. The cruise, which supports Historically Black Colleges and Universities, is just one way Ford is continuing to support educational attainment within the African American community.

This year, one lucky listener of the Tom Joyner Morning Show or a cruise attendee will have a chance to win the keys to any Ford vehicle, costing up to $30,000, as part of the 2014 Win Any Ford Giveaway promotion.

“We are very excited to once again be a part of an event that supports higher education within the community,” said Shawn Thompson, Ford manager, multicultural marketing. “Our ongoing involvement in this cruise allows us to continue to go further when it comes to not only our products, but also as it relates to our commitment to educational attainment within the community. We are thrilled to be able to provide one person with the chance to select the vehicle of their choice as part of the Win Any Ford Giveaway.”

Now in its 15th year, the cruise set sail from Miami last Sunday, March 16, making stops in St. Thomas, Grand Turks and Caicos, and Nassau, Bahamas. With more than 60 performers, theme night celebrations and numerous activities on board, cruisers are sure to be entertained all week long. This year’s performers include Charlie Wilson, Katt Williams, Robin Thicke and Ice Cube.

In addition, Ford will provide a way for cruisers to share their experience with their family and friends via social media by using hashtag #fordand.

2014 Win Any Ford Giveaway promotion

The 2014 Win Any Ford Giveaway kicked off March 17 and runs through March 28. Cruise attendees and all Tom Joyner Morning Show listeners are encouraged to register by visiting www.blackamericaweb.com to submit for a chance to win any Ford vehicle costing up to $30,000. Ford will also bring along Play Date™ for the fifth year. This entertainment-based company offers an alternative to the traditional party with interactive games like Giant Connect 4-In-A-Row Challenge.

Power of choice
Ford Fusion continues to exceed expectations, providing midsize car customers a class-leading package of stunning design, fuel efficiency and smart technologies.

The 2014 Fusion offers customers the choice between six powertrains, including the new fuel-efficient 1.5-liter EcoBoost® engine. The car comes equipped with even more available driver-assist technologies, features often found only in luxury vehicles, including Intelligent Access with push-button start, heated steering wheel, 10-way cooled and heated power passenger seat and rear inflatable safety belts – all working together to make the drive more enjoyable and convenient.

Fusion is available in two new exterior colors in line with this year’s forecasted trends – Darkside and Sunset metallic paints. The car also features new interior leather color packages –medium soft ceramic, and a stylish red on the Titanium series level.

To be a part of the conversation during the event, please follow #fordand.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.

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25th Annual Barnstable Brown Gala Star-Studded Multicultural Toast of 139th Kentucky Derby

smokey robinson*As a roving writer, I’ve found myself in many intriguing spaces and places, from the east to the west coast and various international destinations to boot.  And as par for the course during my travels, given my hard-to-pin-down accent and sensibilities, I’m usually asked the question, “where are you from?”

I used to hesitate a touch before answering because in my mind I had previously never felt like I exactly hailed from the pride of our great country … Louisville, Kentucky. It was no New York, LA or Miami, etc.  So, once I would manage to get it out, without fail, I’d receive the polite yet sympathetic, “oh … OK…” Continue reading

aloe blacc

Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience

aloe blaccDEARBORN, Mich. – The Lincoln Motor Company continues to offer new avenues for potential customers to experience the brand and its vehicles.

Lincoln has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song “Love is the Answer.” The video – produced by Legs and directed by Radical Friend – was teased during one of four Lincoln ad spots that aired during Sunday night’s Grammy Awards telecast and is available on the Lincoln YouTube channel.

“Lincoln’s long-standing relationship in film is being transformed as we look to attract new audiences,” said Andrew Frick, group marketing manager, Lincoln. “By actively participating in this music video’s creative process, Lincoln is able to connect with open-minded individuals who want to understand the heritage of our brand while being engaged in unique and unexpected ways.”

The collaboration with Blacc is Lincoln’s latest approach to surround cultural conversation of its vehicles and amplify the brand’s digital content by providing an interactive experience that allows consumers to uncover their own version of the video. Viewers are presented with a unique audiovisual experience that features the MKZ sedan. Various camera-view selections embedded in the video allow viewers to peel back layers in order to seamlessly switch from one angle to another.

“Lincoln is a classic luxury brand but reinventing itself in a very modern way, which I can relate to right now as an artist going through a transformation with my music,” Blacc said. “The way the digital experience was shot incorporates this new technology to directly engage with the individual so they become part of the story, and the results are beautiful.”

“We were thrilled to partner Aloe with Lincoln in this ground-breaking project marrying video, art and music. Aloe is a visionary artist who can seamlessly integrate creative concepts across any media platform.” Jennifer Frommer, Interscope.

The relationship with Blacc builds upon other Lincoln initiatives that involve the music and film industries. Lincoln’s “Hello, Again” campaign, an initiative that launched last year with a re-imagined 360-degree, interactive online concert experience featuring award-winning singer/songwriter Beck, introduces consumers to a luxury automotive experience different from the competition.

Additionally, the automaker sponsors the Film Independent Spirit Awards, and recently collaborated with Vanity Fair and Film Independent to support emerging filmmakers in creating a series of original short films that reimagine classic Hollywood themes.

By working with artists who share the brand’s passion for art and design, Lincoln is able to create quality content for its digital platforms and series such as “Hello, Again” and The Lincoln Reimagine Project. To view recent works from those campaigns and others, and to learn more about Lincoln’s uniquely designed vehicles, visit Lincoln Now.

aloe blacc

About Lincoln Motor Company
Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles through 2016. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.

About Aloe Blacc
Aloe Blacc will release his major-label debut album Lift Your Spirit on March 11th on XIX Recordings/Interscope Records.  The set follows up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts.  Blacc’s five-track Wake Me Up EP came out last September and included an acoustic version of the title track along with new songs, “Love is the Answer,” “Can You Do This,” “Ticking Bomb,” and current single “The Man.”  Blacc is featured in the line-up for this April’s Coachella festival and will be touring the U.S. this summer with Bruno Mars.

 

source:
Michelle Matthews-Alexander
malex101@ford.com

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Lincoln Motor Company Introduces Sporty New 2015 MKC in New York City

The all-new 2015 Linclon MKC.

The all-new 2015 Linclon MKC.

*The pitter patter of new little feet … er, more like the screeching of new little tires can now be heard around the Lincoln camp, as they’ve just introduced a new member of their automotive family.

Recently, during a grand no-expense-spared event held at the company’s Espace in New York city, Lincoln Motor Company unveiled the brand spanking new 2015 MKC, a compact crossover SUV that joins its MK-series siblings, the MKX; MKZ; MKS; and the MKT.

The MK series, first introduced in 2007, has helped to breathe new life into the iconic enduring brand and its pursuit of being a leader in the luxury automotive market.   The new addition is hoped to to put the company closer to that goal.

The MKC, geared toward a wider range of demographics than its predecessors, including younger drivers, is very easy on the eyes, boasts superior engine performance and comes with enticing technological features that are sure to set it apart from similar vehicles in its class.   The MKC also comes with the added bonus of a lower starting MSRP than its peers: $33,995.

mkcTo name some of the compelling MKC attributes, as part of what Lincoln executives call a “unique driving experience,” consumers can expect:

– Approach Detection, which enables the vehicle to respond to its owner’s arrival by issuing a warm welcome that includes illuminated welcome mats next to both front doors and soft lighting in the door-handle pockets.

– Drivers can interact with the vehicle remotely using the smartphone-enabled MyLincoln Mobile app. An embedded modem on each vehicle communicates with the app which allows owners to start, lock, unlock and locate the vehicle, and set interior temperature gauges. Drivers also can use the app to perform a variety of other functions such as place a call for roadside assistance; monitor the vehicle’s fuel level; check the tire pressure and battery status; and program engine start times.

– 2.3-liter EcoBoost® four-cylinder turbocharged engine with projected best-in-class horsepower per liter and best-in-class torque per liter.

– A twin-scroll turbocharger and a three-port integrated exhaust manifold (IEM), the 2.3-liter EcoBoost advances The Lincoln Motor Company’s efforts to build powerful and fuel-efficient vehicles

– A signature push-button gear shifter, an open, welcoming interior, inviting leathers and available Bridge of Weir leather and real-wood trim accentuating MKC’s elegance and grace and a Panoramic Vista moon roof.

– Signature split-wing grille flanked by High Intensity Discharge (HID) headlamps to its hands-free, wraparound liftgate featuring full-width LED tail lamps.

– An all-new highly tactile leather-wrapped steering wheel provides better feeling and control and puts the brand’s new design DNA in the driver’s hands.

15LincolnMKC_11_hr“We’re confident we’ve created an all-new vehicle that will attract new customers to the brand while meeting the expectations of long-time Lincoln drivers,” said Max Wolff, director, Lincoln Design.

“We gave attention to every detail to convey a stylish, luxurious vehicle,” said Soo Kang, Lincoln interior design chief. “The structure of the interior allows for openness, and that space contributes to the overall ambiance. We want this vehicle to not only meet but often exceed the expectations of the new Lincoln customer.”

“The Lincoln nameplate was built around high-quality, luxury vehicles that were instantly recognizable, and MKC continues that legacy,” said Jim Farley, executive vice president of Ford Global Marketing, Sales and Service and Lincoln. “Today’s luxury customer is looking for something different, something unique. MKC is further proof that Lincoln is intent on providing that unique driving experience.”

The 2015 MKC is expected to begin arriving to Lincoln dealerships next summer and for more information, visit http://www.lincoln.com/crossovers/mkc/reveal/.

'give love tour' poster

Veteran’s Day Weekend ‘Give Love Tour’ to Honor Military and Families

Dana and Bruce Atlas

Dana and Bruce Atlas

*Losing someone you love to an untimely death is likely one of the hardest experiences to endure in life.  And that feeling is painfully amplified when it comes to parents losing children.

Bruce Atlas, Station Manager at Southwest Airlines in Ontario, CA, along with his wife, Dana, experienced such pain when they lost their beloved son, PFC Marcus Allen Tynes, in combat only two months after he joined the military.  The day he received the news “was the worst day of my life,” Bruce intimated when speaking of the difficult experience.  “When I saw them [uniformed officers], I knew what had happened, so I had to go and break that news to my wife … go to where she was working and have her come off the elevator happy to see me and jump into my arms, only to see her lying on the floor after sharing that our son was killed in Afghanistan.”

Marcus was Bruce and Dana’s third born, who they’d raised and was naturally inclined to serve:

“He was that kind of kid … he was a community kid,” Bruce said.  “If he saw you at one of the stores trying to load a case of water, he’d say ‘let me get that for you,’ sir.  If he saw a woman loading stuff in her car, he’d say ‘let me help you ma’am,’ He was a true gentleman.

“He was working with the Riverside Explorers and as an Explorer he made up in his mind that he wanted to be in law enforcement. So, after he graduated from high school, he went into the military, he was in the army, and he was gonna use his military experience to help catapult him through the academy.”

But Bruce and his wife couldn’t have foreseen that their son’s admirable ways and his plan to secure his future would end his life shortly after he left home for the first time, despite the conversation they had with their son about the realities of serving in the armed forces during wartime.  Along with his wife, Bruce candidly shared with his son the dangers that were inherent in serving one’s country, but Marcus was undeterred; it was in his heart:

“She [Dana] tried to talk him out of going but he wanted to be there,” he reflected.  “He knew the obstacles he was up against and that there could be the very situation that took place … but, he was up for it and he wanted to serve.”

The possibilities that they spoke of became reality.  It was a deadly encounter with an IED (Improvised Explosive Device) that took their then-19-year-old son’s life:

“He was with the 82nd Airborne and they deployed on my birthday, September 1st of 2009, and went to Afghanistan. He was there two months and on November 22nd his unit was out on patrol and turned onto this particular road … he was in a Humvee and he just stopped and surveyed the area.  They said what’s the problem, why are we not moving?  And he said something doesn’t feel right, but they made the determination that it was all clear, and 100 or 200 yards ahead of them, his Humvee ran over and IED.”

'give love tour' posterThe grief was naturally difficult for the Atlas’ to bear, but they didn’t allow it to shine a negative light into their future:

“She [wife] was basically losing her mind and couldn’t get her mind around it. So, I told her we have to turn this tragedy into triumph and he was doing what he wanted to do, he wanted to serve.”

That statement, “we have to turn tragedy into triumph,” was the catalyst for establishing a scholarship foundation in their son’s honor and for changing the way Bruce and Dana viewed Veteran’s Day.  Ultimately, it spurred the creation of a platform with the potential of changing the way the Veteran’s Day is viewed by others as well; in their eyes, it was to become a day of remembrance of the fallen and to honor those who are serving or have served their country, including their families:

“Afterwards we were looking at Veterans Day and how it appears as if people see it as just another day off from work.  The post office is closed, the banks are closed, there’s no school, people just stay home … so what we were looking to do was re-activate Veterans Day.  So, we established “The Give Love Tour 2013” as an opportunity to invite the military out for a full day of festivities.”

The Give Love Tour is a 3-day star-studded, celebrity-filled, politically honored and community supported weekend from November 9th-11th, 2013  that begins  at the Citizens Business Bank Arena, 4000 E Ontario Center Parkway, Ontario, CA 91764 Lot F, with the Free Family Fun Festival taking place November 9th from 10am-6pm. The Free Family Fun Festival is comprised of over 100 vendors, live performances, kid zones, a food drive, giveaways and more.  All veterans in attendance will be honored with a meal and special notes of love from the community on the “wall of love”  and receive special thanks from various city, state and government officials.

Two mega concerts (November 9, in Ontario, CA Ledisi, and Maze featuring Frankie Beverly and November 10, San Diego, CA, Howard Hewitt, The Whispers, and Maze featuring Frankie Beverly) will raise funds to help support the Free Family Fun Festival for Veterans that is being held earlier that day as well as to feed the Homeless Vets on November 11th, 2013.

For more information or to find out how to purchase mega concert tickets, visit WWW.GIVELOVETOUR.COM.

tiffany rose

Tiffany Rose’s ‘My Friend’s House LA’ Draws Attention of Queen Latifah Show

MFHFlier*“Happiness doesn’t result from what we get, but from what we give.” ― Ben Carson

If there’s any truth to the quote you just read, we may have been introduced to one of the happiest people in Los Angeles.

Tiffany Rose, CEO and founder of The T Rose Company and a Virginia native, has been giving of her time, talent and resources since her mid-teens – a time when it’s typically all about us – and has continued to do so throughout her adulthood.

Influenced by her family’s legacy of giving, Rose has done everything from sponsor a child through World Vision International as an unselfish teen to founding My Friend’s House LA, a nonprofit outreach organization that provides resources for the economically disadvantaged in the city.

The latter has recently gained noteworthy attention, from the Queen Latifah Show, in advance of a major fundraising event designed to help her continue what she does and to expand her efforts to help those in need.

THE QUEEN LATIFAH SHOW -  Show # 1041 (airs Wed. Nov. 6th 2013) Photo credit:  © Sony Pictures Television / Robert Voets Guest:  Tiffany Rose

THE QUEEN LATIFAH SHOW – Show # 1041 (airs Wed. Nov. 6th 2013)
Photo credit: © Sony Pictures Television / Robert Voets Guest: Tiffany Rose

EURweb’s Gerald Radford had a conversation with Rose to allow her to share what she does, why she does it and, importantly, HOW she does it and how we can help.

Gerald Radford: What is My Friend’s House Foundation and what are some of the programs that the foundation comprises?

Tiffany Rose: My Friend’s House is a 501(c)(3) non-profit outreach organization that provides life-sustaining staples that include food, clothing, toiletries and spiritual motivation to the economically disadvantaged and provides short-term transition shelter for homeless women. In addition we also have:

•Homeless outreach: Every Wednesday, from noon until 2pm, serving of food, distribution of clothes, toiletries and other basic necessities, and voluntary spiritual encouragement on Skid Row (Downtown Los Angeles).
•Senior/elderly outreach: Every 2nd Thursday, nursing home/convalescent center in Los Angeles area, entertain with arts and crafts, music, reading, games.
•Prison outreach: Correspondence /Pen-Pal, respond to and send motivational, spiritual, and encouraging literature to incarcerated individuals.
•Literacy: Storytelling, every 3rd Thursday, literacy/reading to children in inner-city Los Angeles neighborhood schools and daycares with Fun Zone Reading Club for Homeless Kids.
•Random Acts of Kindness: Every 1st Wednesday, all day/anytime, various ways of displaying random acts of kindness especially to someone you don’t know.

Radford: What inspired you to start the foundation?

Rose: Most people feel compelled to give during the holiday seasons, but what happens during the rest of the year? My Friend’s House Foundation is the answer to that concern. Unfortunately, life altering circumstances can happen at any time to anyone which is why keeping this foundation in operation has been a blessing to so many people. We provide assistance year round.

Radford: How long has the foundation been in operation?

Rose: 5 years

Radford: Is there a success story that you can share that represents the good work the Foundation has done?

Rose: My Friend’s House Foundation consistently assists 150-200 homeless weekly. We continue to touch more and more individuals weekly.

Radford: You have an event coming up to raise funds to support your efforts, what are the particulars about this event?

Rose:  Wednesday, November 6th we will be having our 5 years Celebration and Fundraiser at the beautiful Rain Nightclub 12215 Ventura, Studio City, Ca. 91604. To date, over 38,000 homeless and disadvantaged individuals have been served.  With a small donation of $20 or $30(VIP) individuals will be able to come join us for this celebration.

Radford: Where can tickets be purchased?

Rose: myfriendshousela5.eventbrite.com

Radford: What kind of support have you gotten from others in the Los Angeles community who may or may not be directly involved?

Rose: The support has been overwhelming and we are so grateful.  Everyone from people with a heart of compassion that has heard about us from a friend or seeing us in downtown Los Angeles has volunteered their time and efforts. We receive support from many celebrities, businesses, clergymen/women, other cities, different states. These individuals assist us by donating their time, monetary, clothes, food, spreading the word to others. We will be having an auction at the celebration as well and several celebrities have donated personal, very valuable items to be auctioned off. The response has been amazing.

Radford: I understand that you recently received some very special attention (Queen Latifah show) for all your selfless work.  Can you talk about that?

Rose: Every week the Queen Latifah Show airs a segment on people making a difference in the lives of others. My Friend’s House Foundation was selected as one to watch.  The shows crew came out and captured the work we provide and will share our efforts with their fan base on Wednesday, Nov. 6.

Radford: Where can those who want to contribute or be involved somehow find more information about the organization?

Rose: www.myfriendshousela.org or by calling 323-769-5433.  Also, to keep up with us, we would love to have you like our fan page on Facebook at facebook.com/myfriendshousela or Instagram at WeFeedTheHungry

Tiffany Rose is the founder and CEO of The T Rose Company, an entertainment production enterprise.  Although her background consist of every aspect of production, from writing, to acting, to assistant directing, to producing, one of her strongest passions has always been the betterment of others. She has sponsored children through World Vision International since her mid-teens, she sits on the board of directors of Fathers, Families in Transition Incorporated (an organization founded by her father), she is a founding member if 20 Women for Darfur, she is the head of the Outreach/Philanthropic Ministry at Perfecting Christian Fellowship, an active supporter of School on Wheels, Incorporated, as well as volunteering with various missions and outreach ministries in the Los Angeles area. Having been a humanitarian and philanthropist for most of her life Tiffany saw the need to provide assistance to the economically disadvantaged year round. Being a woman of action Tiffany founded My Friend’s House LA .