MIAMI – This week the 2014 Ford Fusion and 2014 Ford Focus ST are going further, cruising the high seas of the Caribbean Islands in the spirit of educational attainment. As part of Ford’s relationship with the Tom Joyner Foundation, Fusion and Focus ST set sail for eight days and seven nights as part of the 2014 Tom Joyner Fantastic Voyage.
This marks the third year Ford is the official presenting sponsor of the cruise and the eighth consecutive year the company has been the automotive exclusive sponsor. The cruise, which supports Historically Black Colleges and Universities, is just one way Ford is continuing to support educational attainment within the African American community.
This year, one lucky listener of the Tom Joyner Morning Show or a cruise attendee will have a chance to win the keys to any Ford vehicle, costing up to $30,000, as part of the 2014 Win Any Ford Giveaway promotion.
“We are very excited to once again be a part of an event that supports higher education within the community,” said Shawn Thompson, Ford manager, multicultural marketing. “Our ongoing involvement in this cruise allows us to continue to go further when it comes to not only our products, but also as it relates to our commitment to educational attainment within the community. We are thrilled to be able to provide one person with the chance to select the vehicle of their choice as part of the Win Any Ford Giveaway.”
Now in its 15th year, the cruise set sail from Miami last Sunday, March 16, making stops in St. Thomas, Grand Turks and Caicos, and Nassau, Bahamas. With more than 60 performers, theme night celebrations and numerous activities on board, cruisers are sure to be entertained all week long. This year’s performers include Charlie Wilson, Katt Williams, Robin Thicke and Ice Cube.
In addition, Ford will provide a way for cruisers to share their experience with their family and friends via social media by using hashtag #fordand.
2014 Win Any Ford Giveaway promotion
The 2014 Win Any Ford Giveaway kicked off March 17 and runs through March 28. Cruise attendees and all Tom Joyner Morning Show listeners are encouraged to register by visiting www.blackamericaweb.com to submit for a chance to win any Ford vehicle costing up to $30,000. Ford will also bring along Play Date™ for the fifth year. This entertainment-based company offers an alternative to the traditional party with interactive games like Giant Connect 4-In-A-Row Challenge.
Power of choice
Ford Fusion continues to exceed expectations, providing midsize car customers a class-leading package of stunning design, fuel efficiency and smart technologies.
The 2014 Fusion offers customers the choice between six powertrains, including the new fuel-efficient 1.5-liter EcoBoost® engine. The car comes equipped with even more available driver-assist technologies, features often found only in luxury vehicles, including Intelligent Access with push-button start, heated steering wheel, 10-way cooled and heated power passenger seat and rear inflatable safety belts – all working together to make the drive more enjoyable and convenient.
Fusion is available in two new exterior colors in line with this year’s forecasted trends – Darkside and Sunset metallic paints. The car also features new interior leather color packages –medium soft ceramic, and a stylish red on the Titanium series level.
To be a part of the conversation during the event, please follow #fordand.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.