All posts by Kandis Knight

Kandis Knight graduated from the prestigious private Catholic Institution (and world class business school) University of St. Thomas. Knight, a "City of Minneapolis" Scholar, earned a degree in Journalism and Marketing. While in college, Knight was recruited and molded by The Rae Mackenzie Group. The CEO and founder, Sharon Smith-Akinsanya was instrumental in teaching Knight guerrilla-style marketing which was applied to the internet. Smith-Akinsanya, a long-time VP of Marketing for Prince and Paisley Park Enterprises is a well-respected Midwest marketing guru. Knight flourished under Smith-Akinsanya’s tutelage. 

Knight assisted The Rae Mackenzie Group to envision, plan and manifest one of the Midwest’s largest women's annual events. The Gathering, was held annually at the Minneapolis Convention Center. The event attracted over 50K women the first year of production and grew enormously for each of the event’s seven years of production. 

In 2006, Knight relocated to Atlanta & was well-received by industry professionals as a New Media marketing expert working with major recording labels and magazines. Knight quickly became an industry tastemaker. Knight has worked for some of the top music and entertainment organizations in the country, as well as being the Media Relations expert for several national concert tours. 

In 2008, Knight accepted the position of Director of Public Relations and Marketing for PZI Jeans International. Knight demonstrated the same marketing techniques used in the music industry translate into other fields such as the fashion industry. Knight took the 7 year-old jeans company into unchartered territory. The brand experienced a quadruple increase in sales with Knight at the marketing helm. Currently Knight represents lively brands including a slew of artists, non-profits and corporate entities.

Marketing in The 21st Century
 with Travis Cloyd on MoneyTV

megaworldimage*Last week, Marketing and International Business Expert, Travis Cloyd, appeared on MoneyTV with Donald Baillargeon. Sharing his groundbreaking perspectives on marketing in the 21st Century with 180 million viewers in seventy-five countries worldwide!

To view Travis Cloyd’s informative segment on MoneyTV: CLICK

MoneyTV with Donald Baillargeon is the “internationally syndicated television program all about money and how to get it” featuring informative interviews with industry leaders and CEOs, who provide insight into their operations and outlook for the future.

“Cloyd was informative speaking about geo-targeting marketing techniques and how 21st Century technologies are changing the way his industry sector is attacking their objectives,” says MoneyTV anchor Don Baillargeon. Baillargeon who has labeled Cloyd’s Mega World Media as, “The 21st Century marketing guys.”

Cloyd shared his views about online marketing, social media marketing, mobile marketing and geo-targeted marketing in today’s global economy. 

To view Travis Cloyd’s informative segment on MoneyTV: CLICK

Travis Cloyd will be available for appearances in Hawaii (February 4-8) and Mumbai (February 11-22), Los Angeles (on March 11th) and is available for media inquiries or for executive consultations.

TravisHeadshotAbout Travis Cloyd & Mega World Media

Travis Cloyd, a graduate of Arizona State University is the founder of Mega World Media and Hawk Exports. He is also the co-founder of 3Dation and Corporation Marketing; all companies revolving around strategic international growth.

With over 8 years of experience in the online marketing space managing SEM, SEO, SMM and mobile marketing campaigns Cloyd currently consults companies all over the world (public and private) looking to market and sell their products in foreign territory.

Mr. Cloyd a guest speaker on business television shows has moderated such events as the CleanTech India Seminar and speaks occasionally on panels.
To learn more about Travis Cloyd’s international business endeavors please visit:

To inquire please contact:

LuCreative Group PR
[email protected]

ashra kwesi

Distinguished Lecturer, Ashra Kwesi, to Visit Atlanta February 16

PrintAshra Kwesi, a distinguished lecturer on African studies, will deliver a dynamic discussion of the African world view which focuses on Africa in the quest for knowledge and the development of world civilization and culture.

The discussion entitled The African: The Holy People Before The Holy Bible is sponsored by Soapbox Theatre Productions.

“We are proud to bring such a profound individual to Atlanta to help educate people and help us all put our lives into the proper perspective by learning about our past.  Mr. Kwesi’s teachings will shift your paradigm and the thought processes of your entire family.  Kwesi will inspire our entire community to live better in 2013 and the Soap Box Theatre is excited to be your host,” says Soap Box Theatre Director, Melek Asiel.

The speaking engagement will be held at Atlanta’s famous Soul Vegetarian Restaurant located at 878 Ralph David Abernathy Blvd, Atlanta, GA 30318 in the Banquet Hall on Saturday February 16, 2013 from 3p.m. to 8 p.m., doors will open at 2 p.m.

Tickets for the event are available in advance for $15 through Tassili’s Raw Reality located at 1059 Abernathy Blvd., Atlanta GA.  Tickets will also be sold at the door for $17. Children under 16 are free.

About Ashra Kwesi

Ashra Kwesi is a historian (griot) and lecturer on ancient African history and religion.  He reveals firsthand information from the ancient temples, tombs and papyrus papers recorded when African people were teachers of the world. Brother Kwesi brings a wealth of information and a powerful delivery, based onyears of study and tour experience in the African Nile Valley. He spent 14 of those years as an assistant to the noted Kemetologist, Dr. Yosef Ben Jochannan.

This dynamic speaker has lectured at universities and for organizations in Africa, Great Britain, Japan, throughout the Caribbean and in the United States. He has also appeared on numerous television and radio programs. Ashra Kwesi is President of Kemet Nu Productions and tour leader for Kemet Nu “Know Thyself” Educational Tours to Egypt and Ethiopia.

For more information about Ashra Kwesi, please visit: .

About the Soap Box Theatre

The Soap Box Theatre was founded in 2010 by Melek Asiel in Atlanta, GA to create a venue for the various ways art, information, talent, dialogue, entertainment is developed and presented.

Since it’s launch, The Soap Box Theatre is striving to become a premiere cultural and interactive event company.  Our goals are simple, to re-image our history so as to create a different destiny.

For any additional information contact:

LuCreative Group PR
Kandis Knight
[email protected]

heather russell

12 Year-Old Heather Russell’s Amazing Rendition of Alicia Keys’ ‘Girl On Fire’

Heather Russell is definitely a “Girl On Fire.”

After being signed by Simon Cowell (American Idol) and Rob Fursari (Lady Gaga, Beyonce and more) at just nine years-old, her trail has been ablazing!

Heather Russell’s Rendition of “Girl On Fire” By Alicia Keys

Russell—a Los Angeles-based recording artist—has been on a whirlwind journey, breaking into the music industry, and captivating fans and high level music industry professionals along the way.

It is not just the fact that Russell sings, that has people talking.  This tiny vocalist is every bit a powerhouse.  She also writes and plays her own music.  Her song “Never Ending Story” will move you to tears.

At just three years-old, Russell could “double” her own voice perfectly!

At six, Russell’s mother was amazed to discover that her little girl had perfect pitch, could vocalize complex semitone runs, and sing in vibrato.

At eight, Russell taught herself how to play the piano even composing her first complete song, “Beautiful”.  Today, 12-year-old Heather Russell has penned 60 songs, 40 of which have been produced.  She has collaborated with a number of other artists, including several Grammy winners.

The songwriting skills Russell has acquired working alongside her father (also a professional musician) has helped her successfully break into the music writing and publishing industry.  Russell has also written and co-written all of the radio-ready songs she sings, songs that have helped this young preteen amass a huge Youtube following.  Most notably, Russell has penned tunes for major recording labels, most recently, a song for Jimmy Iovine for Interscope Records.

On Valentine’s Day, 2010, MSNBC played the “Listen Up” video, prompting tweets from celebrities like Ashton Kutcher and Demi Moore. The buzz grew as viewers searched the internet for all of Heather’s music. In 2011, the family relocated to Los Angeles to chase Heather’s musical dream.

Inspired by artists as diverse as Alicia Keys, Justin Timberlake, Queen, Bruno Mars and Adele, Heather has been able to stylize these musical influences into a sound that is all her own.  Here are some standouts in her already substantial catalog: the epic cry of devotion, “Crazy Glue”; the aching “I Can’t Call Your Name”; the Beatles-meet-R&B ode, “Made of Love”; the delicate, devastated  “She Needs Love”; the Motown-inflected “Don’t Know What Ya Got”; the pounding anthem “Where Is Your Heart?”; and the wistful, playfully romantic “Radio Flyer.”

With such an impressive “start” it’s hard to believe she is only 12.  Heather Russell’s boundless talent is assurance that her music career is just beginning.

Heather Russell’s Rendition of “Girl On Fire” By Alicia Keys

For more information and to support this amazing talent, please visit:


Kandis Knight
Public Relations and Marketing Director
LuCreative Group
[email protected]


African American Women Should Become ‘Ayurveda’ Goddesses for the Health of Our Community

*The 5000 year old, ancient art of Ayurveda in India is the natural science of balance.

Indian medicine’s long history makes it one of the oldest catalogued systems of medicine in the world.  In fact, Greek and Chinese medicine are both based upon ancient Ayurvedic arts. The earliest concepts of Ayurveda are documented in the Indian sacred writings called the Vedas.

I say all of this to say, Ayurvedic lifestyles offer an alternative resource African-American women can deploy to help defeat many of the illnesses that have plagued our community. Ayurvedists have developed diets and health plans to battle fatal diseases like hypertension, diabetes, cancer, lupus, obesity, high blood pressure and depression.  These ailments have shackled our community for too long.

The mission of the Ayurvedic lifestyle is one that constantly seeks balance between, not only, one’s environment but their body, mind, emotion, and spirit.  With that being said, everything is based upon keeping a positive emotional outlook.  Ayurveda places the focus on the human body’s ability to heal itself by utilizing natural “living” plant resources found in one’s environment.

So let’s really talk about our daily environment.  Today, many African-American women find ourselves barely maintaining in high stress environments.  It is no surprise to us when our annual exam reveals we are “predisposed”  for many of the same diseases that more than likely cut the lives of our mothers and fathers short.

Ayurvedists use the support of natural, non-toxic therapies, including medicinal foods, dietary programs, and natural herbs to cure any ailment.

Search your daily newspaper if you do not believe me, you will find hundreds of “new” discoveries by modern day medical scientists. If you dig a little deeper, you will find these “developments” were already documented hundreds of years ago by Ayurvedists in ancient India. For those who have had an Ayurvedic experience truly know the benefits of Ayurvedic traditions.  But let’s go beyond a simple visit to your local Aveda based salon.

As more and more African-America women are becoming familiar with Ayurveda health practices, we are moving away from just the external applications of Ayurveda, such as how it can help grow our hair to the deeper internal applications.  We are seeking healthier lifestyles, most likely due to the amount of information we are exposed to now with social media and internet portals.

Most of us have already started to incorporate Yoga into our daily lifestyle.  You should know that Ayurveda and Yoga are definitely related to each other. Both of these Indian sciences share the same philosophical base.  They are also written in the same language (Sanskrit) and the six basic philosophies of Indian culture are well referenced in Yoga as in Ayurveda.

When Ayurveda practices are incorporated into your health and diet regimine, the benefits are too numerous to list.  Not to mention, a family of four can eat, great organic food for a month spending under two hundred dollars on a typical Ayurvedic meal plan.

Recently I discovered a great Ayurvedic based company called Ajika.  Ajika is the premiere food, health, wellness and lifestyle subsidiary of Ethnic Foods Company.  Ajika and Ethnic Foods Company are long-time purveyors of ancient exotic spices, foods and nutrition. 

“Ajika is committed to our mission and commitment to the health and wellness of the entire community and we are striving to be a visible “healthy lifestyle” advocate,” explains Kavita Mehta, International Food Expert and CEO of Ajika and Ethnic Foods Co.

Ajika and Ethnic Foods Co. were founded in 1988, Ajika, quickly became the main supplier of many Indian products in mainstream grocery stores and area health food stores in the Midwest. Ajika provides a distinctive array of exotic foods and spices carefully chosen and prepared in the Ayurvedic tradition.

The mission of Ajika, is to provide the flavors and the culinary traditions of International cuisine to those seeking healthy food options. Ajika stocks many products across multiple categories including an extensive selection of the company’s own signature line, Ajika products.

The exclusivity of Ajika’s offering lies in the ability to source and stock unique, high-quality gourmet products and ingredients from around the globe, including the most extensive line of organic ethnic food spice blends currently available on the market.

International food expert, Kavita Mehta is the woman behind Ajika and Ethnic Foods Co.  Mehta’s love for good home cooking began early at home in India. Mehta’s mother was trained in Ayurveda and methodically trained Mehta the ancient art form in her traditional Indian kitchen. From a young age, Mehta mastered Ayurvedic stages of food, types of food and the medicinal benefits of foods and food preparation.

Mehta’s father, who loved to travel across India was also a lover of local foods. Mr. Mehta took his daughter all over India during her long summer vacations where she mastered the value of local food and tastes and food preparation.

Her Uncle, Mr. A.B, Kerkar, nurtured Mehta’s love for global foods and sharing Indian culture further. Kerar, the famous creator of the Taj Group of Hotels in India, is credited with putting India on the world map for global cuisine. Mehta was at his side when he hosted many prestigious events including inviting the common wealth leaders, such as Margaret Thatcher to India and hosting spiritual advisor, Deepak Chopra’s seminars.

Mehta wields a combination of holistic techniques coupled with the ancient Ayurvedic nutritional science to teach her students how to craft amazing meals. Mehta’s demonstration cooking sessions, called Savor Ethnic Foods, teach how to easily integrate local fresh ingredients with health giving spices, organic and heritage foods of the world into our daily diets.

Mehta is a veteran of the international food industry and has been catering to the discerning palates of Midwest food connoisseurs since 1988 by offering many firsts in the industry through local, esteemed grocers including Byerly’s and Kowalski’s. Mehta brings a wealth of knowledge to Ajika and Ethnic Foods Company and is now able to share this directly with the customer. Mehta is an innovator and a proponent of the slow food, real food, local food and organic food movements and it shows in the carefully chosen selection of products at Ajika and Ethnic Foods Company.

For more information about Kavita Mehta or Ajika Foods please visit or call 952-593-3000

To book Kavita Mehta for cooking demonstrations, private parties or catering please email: [email protected].



Kandis Knight
Public Relations and Marketing Director
Ajika & Ethnic Foods Company
[email protected]

Magic 1530 logo_vrtcl

Magic 1530 Celebrates 1st Anniversary with the 2012 ‘Minneapolis Sound’ Artist of the Year Award

The Twin Cities newest adult contemporary radio station, Magic 1530, wants the world to celebrate their one year anniversary through music!

*To celebrate this huge accomplishment, the station will be launching their “15 Days in June” promotion that spotlights 15 incredible Minnesota artists who define the “Minneapolis Sound” and their 1st Annual 2012 “Minneapolis Sound” Artist of the Year Award.

The 1st Annual 2012 “Minneapolis Sound” Award will honor the best National and International artists whose video truly captures the essence of “The Minneapolis Sound”, the winner will take home a cushy social media and radio package valued at $10,000 to help push their career.

“The Twin Cities have always been a hot bed for creative music and people around the world love the music we make. Even though we are the new kids on the block, we want everyone who is in love with the “Minneapolis Sound” to celebrate with us,” explains Rodney Smith, Magic 1530’s station manager.

Although the year has been full of highs and low, Magic 1530 has enjoyed many great milestones including moving to a brand new location (relocating from Chaska to Golden Valley), having national recording artists such as Grammy Award winning recording group Mint Condition through the door, and in April 2012, international radio personality Michael Baisden was in studio live. Most recently the station is forging great partnerships with major corporations and media outlets such as Allied Movie Company and Curves Fitness Centers to help expand their community outreach.

“We started small for a reason, and we are on track to launch many initiatives in the Minneapolis market and abroad in 2013. We will be launching a brand new website the end of June to coincide with the launch of all new social media pages, we are even working on our own application for mobile users,” says Smith.

To submit your video for The 1st Annual 2012 “Minneapolis Sound” Award simply visit Magic 1530’s new Facebook page ( (remember to click “like”) then send your Youtube video url to the email provided on our Facebook page. Winners will be announced on June 15th, 2012.

About Magic 1530
Magic 1530’s (Twin Cities 1530 a.m.) is a classic and contemporary R&B music format. Founded in June 2011, Magic 1530 is dedicated to bringing back the local feel to radio while remaining on the cutting edge of radio technology. Magic 1530 is not a radio station just for urban listeners. Just as Motown hit people across spectrums and class lines, so does Magic 1530. Anyone who loves good music or grew up listening to these classics will enjoy Magic 1530.

Magic 1530 is always looking for advertising, sponsorship or marketing partners, please check us out at 2012 Minneapolis Juneteenth Festival! For more information please visit or follow us on Twitter @mplsmagic .

Company Contact Information
Magic 1530
Kandis Knight, Marketing Director
919 Lilac Drive North
Golden Valley
Phone : 612-599-7852


USA Royalty Beauty Pageant Opens 2011 Pageant Registration

On March 1, 2011 registration opened for the USA Royalty Beauty Pageant for contestants across the United States. The mission of USA Royalty Beauty Pageant is to instill a sense of pride and build confidence in young girls and women.

In addition, to a commitment to ensuring USA Royalty Beauty Pageants are accessible to contestants, from all walks of life, USA Royalty is equally dedicated to assisting “first-time” pageant participants.  USA Royalty Beauty Pageant offers a unique on-line consignment shop for pageant wardrobes, to make pageant fees affordable to more aspiring beauty queens.

Contestants can enter as many competition categories as they desire, but are required to compete in a minimum of three of the following categories:  a talent performance (of their choice), formal wear, beautiful face, beautiful hair, swimwear and a photogenic competition.

One Queen and two Princesses will be crowned in each division.

The winner of the title for Miss USA Royalty “Summer Fun” Pageant will receive a $5,000.00 cash prize *subject to a minimum of 150 contestant entries.

The deadline to register is April 31st 2011 and is to be done on-line by downloading the entry form and paying the applicable registration fees.

The USA Royalty Beauty Pageant will take place July 15th & 16th 2011 from 9 a.m. until 4:00 p.m.  in Minneapolis, MN.

USA Royalty Beauty Pageants have created a wonderful pageant experience that will positively impact the lives of young girls and women.

Participants who refer a friend that completely registers will receive $30 off of their entry fee per referral.  All contestants that are registered by April 1st will receive a $50.00 discount.

Mark your calendars for September 16th and 17th for USA Royalty’s “Fall Spectacular” Pageant!

For more information and to register please visit: