*iHeart Media was the presenting sponsor for the ANA/Association of National Advertisers‘ annual Multicultural Marketing and Diversity Conference, Nov. 9-11th at the lovely Fountaine Bleau Hotel in Miami Beach, Florida.
The resort styled historic hotel was host to executives from major corporations and brands who convened for a three day conference designed to explore the diverse cultures that make up the global marketplace and analyze new tactics to reach them.
Industry taste makers, marketers and brands such as Coca Cola, Walmart, Kraft Foods, Kellogg Company, Clorox, Marriott International, Hilton Worldwide, Dunkin Brands, Honey Maid, AT&T, Kimberly Clark and more boldly addressed the fact that in the United States the minority has become the majority. This means that the larger percentage of the consumer base is comprised of African-American, Asian-American, Hispanic & racially mixed households and millennials. Not only is multicultural the new general market, ANA Chairman Gilbert Davila urges marketers to include ethnic insights in a newly defined total market approach. This also includes more advertising and marketing targeting the LGBT and disabled community.
The 2014 ANA Multicultural and Diversity conference also provided a platform for niche brands that have become mainstream such as Pandora, Twitter and Zumba Fitness.
EURweb’s Jazzy Rita Shelby was in attendance and spoke with ANA President and CEO Bob Liodice.
Race and Ethnicity in Advertising was discussed by Faith Davis Ruffins, Curator and Historian from the Smithsonian Institute and the Advertising Educational Foundation and Dr. Shirley Davis presented perspectives on Understanding Unconscious Bias In Advertising from Cook Ross, in partnership with Foote Cone and Belding. This of course was among many other impressive presentations.
The ANA offers year round seminars and training to members and non-members in advertising, marketing, branding, media, advocacy and research. For more information about the ANA or upcoming events go to www.ANA.net.