* SAVANNAH, GA – The radiant colors, burnished sunshine and cooler temperatures of fall mark a new season of inspiration for fashion and beauty for women across the country.
In celebration of the season, Beautiful Textures™, the leading hair care innovator for women of color with curly, coily or kinky hair, is launching a nationwide campaign inviting women everywhere to fall in love with their hair.
Through the Fall in Love with Your Hair campaign, Beautiful Textures is enabling women to experience their premium quality, affordably priced line of moisturizing shampoos, conditioners, treatments and styling aids while unveiling the season’s most alluring hair styles.
A major highlight of the campaign is the unveiling of a digital look book featuring celebrated vlogger Chime Edwards. Entitled A Curl Story, the Beautiful Textures fall digital look book showcases six hairstyles for women with textured hair, including new takes on the classic updo and ponytail.
Beautiful Textures Fall in Love with Your Hair is launching with a five-city sampling tour that kicked off in Atlanta on October 21 with additional stops scheduled in Houston (October 23), New Orleans (October 26), Chicago (October 28) and Cleveland (October 31). For times and locations, please visit www.BeautifulTextures.com.
On each stop of the Fall in Love with Your Hair tour, nearly 300 curlfriends will gather for a full beauty immersion, discussing the latest natural hair trends and healthy hair tips for the winter months ahead. Guests will have the opportunity to meet with and hear the latest from a stellar panel of hair experts while taking part in live hair demonstrations and hands-on style stations.
Among the key products to be sampled are:
- Curl Definer Mousse® – Restores shine and body while softening and defining curls without build-up
- Curl Definer Styling Custard® – Frizz taming, non-flaking hold and curl separation manageability
- Moisture Butter Whipped Curl Crème® –Revives softness and bounce
- Curl Control Defining Pudding® – Smooths and defines styles every day with ease
- Rapid Repair Deep Conditioner® – Helps control damage and adds brilliant shine
“Fall is a time to celebrate change,” says Charlene Dance, global marketing director of Strength of Nature, makers of Beautiful Textures and other leading ethnic hair care products. “The Beautiful Textures girl is also about change, switching up her look as often as leaves turn color in autumn! We couldn’t think of a better way to usher in the new season than to highlight the variety of products from our line that help women achieve the ultimate in versatility with their hair styles every day.”
To allow consumers to get a jumpstart on the new styles for fall, Beautiful Textures is also offering a $1.00 off coupon good for various Beautiful Textures styling products. This coupon good at Walmart and other retailers can be downloaded from the Beautiful Textures Facebook page https://www.facebook.com/BeautifulTextures.
For more information about Beautiful Textures products please visit Beautiful Textures.com. For styling tips and secrets, as well as more information about the “Fall in Love with Your Hair” five city tour, please like Beautiful Textures on Facebook (https://www.facebook.com/BeautifulTextures) and follow the conversation on Twitter @LovinMyTextures, #BeautifulTextures.
About Beautiful Textures
Enriched with soothing Aloe Vera, the strengthening power of Coconut, Olive, Soy and Argan Oils as well as softening Shea and Mango Butters, Beautiful Textures addresses the needs of consumers with kinky-coily, curly, wavy and frizzy hair patterns, providing solutions that will help them achieve versatile hairstyles. Beautiful Textures is comprised of 10 moisture-rich products (Tangle Taming Moisturizing Shampoo, Tangle Taming Leave-In Conditioner, Curl Control Defining Pudding, Curl Definer Mousse, Moisture Butter Whipped Curl Crème, Rapid Repair Deep Conditioner, Curly to Straight Flat Iron Silkener, Shine & Silken Growth Oil, Naturally Straight Texture Manageability TM System and Edges to Ends Silkener) that prevent breakage, define curls, smooth tresses and promote maximum growth. Available in stores now, each product retails for less than ten dollars. The Beautiful Textures product line is now available at Wal-Mart, Walgreens, Sally’s Beauty Supply and local beauty supply stores.