All posts by LaRita Shelby

LaRita "Jazzy Rita" Shelby is a broadcast media & marketing professional. She serves as V.P. of Marketing and Special Programming at Additionally she is an actress, singer/songwriter who has appeared on TV and in film.
wendy williams

Centric Presents: The Soul Train Awards hosted by Wendy Williams Sunday Nov. 30

soul train - wendy williams

Host Wendy Williams speaks onstage during the 2014 Soul Train Music Awards

*Centric presents The Soul Train Awards, hosted by media mogul Wendy Williams and featuring performances by Chris Brown, Tamar Braxton, Tank, Nico & Vinz, Aloe Blacc, Kem, Stephanie Mills, Missy Elliott, Lil’ Kim and Da Brat reuniting for “Ladies Night,” a Jodeci reunion, and more.
Kool & The Gang will be honored with the Soul Train Legend Award.  A stellar two hour show that bridges the gap between the soulful sounds of yesterday and today the 2014 Soul Train Awards shines as a hybrid of a traditional show with an “honors” show format. Showcasing the evolution of Soul Train’s impact on musical history from the 70s, 80s, 90s, and today, the new Soul Train Awards is all about the melodic marriage of music and dance.   Go to for local station information.
Centric is also the official sponsor of The Soul Train Cruise, which departs from Ft. Lauderdale, FL on February 22, 2014. Doug E. Fresh – one of the 2014 Soul Train Awards executive producers – will be onboard as the cruise’s MC Extraordinaire, as well as superstars Maze (featuring Frankie Beverly), Gladys Knight, James Ingram, KC & The Sunshine Band, The Spinners, Russell Thompkins, Jr and The New Stylistics, Harold Melvin’s Blue Notes, Regina Belle, Marilyn McCoo & Billy Davis, Jr, Valerie Simpson and many more.
For further information on the Soul Train Awards, please visit   Follow Centric on Twitter (@CentricTV), Instagram (@CentricTV),
 Be a part of the Soul Train Awards conversation using #SoulTrainAwards
For further information on The Soul Train Cruise, please contact:
Jolyn Matsumuro at The Brookes Company
Whodini, Club Nouveau and Loose Ends to turn it up for weekend concert in L. A.

Whodini, Club Nouveau, Christopher Williams, Loose Ends ft. Jane Eugene & Gary G. Thang Johnson

Whodini, Club Nouveau and Loose Ends to turn it up for weekend concert in L. A.

Whodini, Club Nouveau and Loose Ends to turn it up for weekend concert in L. A.

*(Los Angeles) – Come out and have some Old School Fun as Soul2Soul concert series presents Whodini, Club Nouveau, Christopher Williams, Loose Ends ft. Jane Eugeneand Gary G. Thang Johnson on Saturday, November 29 @ 7 PM at Redondo Beach Performing Arts Center, 1935 Manhattan Beach Blvd, Redondo Beach, CA 90278.  The Black Friday Special rate is $35 (half-price)!

To purchase Tickets and more information visit:

Soul2Soul Concert Whodini Club Nouveau

About Eventporium

Eventporium is a live events entertainment company.  Our number one priority is to create memorable events that exceed the expectations of our customers and partners.  Eventporium specializes in Old School Entertainment for the over 40 and fabulous.  We provide events to remember with VIP treatment that you will never forget. Not only do we create memorable experiences at our events, but we can also create the same memorable experience for your event.  We specialize in: Wrap parties, private events, corporate events, as well as location scouting.

gina prince bythewood

Filmmaker Gina Prince-Bythewood Issues Urgent Open Letter

gina prince bythewood

Writer-Producer-Director Gina Prince-Bythewood issues Open Letter about her film Beyond The Lights. ” We need positive images to counter the negative portrayals we see every day.”

*After the first preview audience screening of “Love & Basketball” a 17 year old Black boy said, “The movie taught me how to love.” Fourteen years later, after the first preview audience screening of “beyond the lights,” a 17 year old Black boy said, “I didn’t really believe in hope and love before, but this movie changed me.” That is why I make movies. Movies have power. Power to impact society and the choices we make. I want to entertain, but I also want to say something to the world.

nate & gina

Nate Parker, star and Gina Prince-Bythewood, writer/producer/director of Beyond The Lights. 2014

I love movies. And I dig a great love story; the kind that wrecks me, then builds me back up and leaves me inspired. I write what I want to see. I wanted to make a love story with two people of color in the lead. Not a romantic comedy. A love story. “Beyond the Lights” took incredible fight to get made. Four years of writing, and two years of overcoming “no.” Every studio balked. Twice. But I kept fighting. What gave me the courage was “Love & Basketball.” Every studio turned down that film, too. But I never gave up because I believed in it with my whole heart and soul.

I had the same passion for this story. People ask me all the time if I feel discriminated against as a black female director and I actually don’t. I get offered a ton of stuff. But I like to direct what I’ve written. I feel what’s discriminated against are my choices, which is to focus on people of color as real people. Those are the films that rarely get made and those are the films that take a lot more fight. But I’m up for the fight, because if we don’t fight for this we stay invisible. I want us to look up on the screen and see ourselves reflected beautifully. I want us to look up on screen and learn how to love the right way. I want us to look up on screen and see a black man who is strong, sexy, complicated, and real. I want us to look up on screen and see a black woman fighting to find her voice, find her authentic self and be brave enough to live an authentic life. I want us to look up on screen and be inspired to want more for ourselves, to want to love, and to love ourselves.

There is a perception within our community and the world that black people don’t love each other. That we don’t fight for each other. That perception is so dangerous. We need positive images to counter the negative portrayals we see every day. And positive doesn’t mean perfect. Perfect is boring. I want real. But more than anything, “beyond the lights” is a really good movie experience that I don’t want you to miss. It is the kind of movie that should be shared. That collective explosive reaction to character, story, and music is fun. The advanced screenings have been like revivals. Audiences break into applause during the movie. Phenomenal performances. Insane chemistry between Gugu Mbatha-Raw and Nate Parker. Dope music. Beautifully complex mother/daughter and father/son relationships that are rarely explored with people of color.  You will laugh. You may cry. You will feel. And you may be changed. I hope you check out the film over this holiday weekend. It is a time to be grateful. It is time to be inspired. It is a time to fight.


Gina Prince-Bythewood

gugu & nate - beyond-the-lights

BHERC’s Call to Action: Support ‘Beyond the Lights!’

gugu & nate - beyond-the-lights

Gugu Mbatha-Raw and Nate Parker star in Relativity Medias BEYOND THE LIGHTS.
Copyright © 2013 Blackbird Productions, LLC Photo Credit: Suzanne Tenner

*Send a strong message about this film this weekend and beyond! The Black Hollywood Education and Resource Center issues an immediate Call to Action to support the film “Beyond the Lights,”   now showing at select theaters nationwide.

From the writer and director of “Love and Basketball”…celebrity can be a lonely state, and Noni, in the glare of her fame, feels invisible, as unloved and unrecognized as Nina Simone’s blackbird. One night, she indulges a self destructive impulse and is rescued by Kaz (Nate Parker), a Los Angeles police officer who has been assigned to her security detail. As she dangles from a hotel balcony, he says three words that, at least temporarily, restore her will to live:  “I see you.” NY Times Critics’ Pick – By A. O. SCOTT

Don’t let this groundbreaking film go unnoticed.  Get to the theaters ASAP.  For listings at AMC Theaters click here.  For listings at Fandango click here.  For the Beyond The Lights Facebook page click here.  To Follow Beyond The Lights on Twitter click here.


The Black Hollywood Education and Resource Center invites everyone to GO see the movie, take family and friends,   Email about your experience to [email protected] or call (323)957-4656.  To have a Beyond The Lights Twitter Party  email [email protected] for help.

The BHERC and the First Weekend Club is also hosting a special screening of Beyond The Lights, Sunday, November 30, 2014 at 2:10 pm at the Rave Cinemas, Baldwin Hills  4020 Marlton Avenue Los Angeles, CA. 90008.  After the movie will be a special meet and greet with writer, producer, director Gina Prince-Blythewood, and producer Reggie “Rock” Bythewood.  Student admission $4.50, adults $9.50.  For other showings at the Rave Cinemas click here.    

Follow BHERC on Twitter @bhercdotorg.

angela simmons

Watch Angela Simmons’ Holiday Styling Tips

angela simmons haute for the holidays

Angela Simmons reveals how to be Haute for the Holidays with products from Beautiful Textures

*Angela Simmons is definitely haute and we love her new holiday styling tips, Haute for the Holidays, where we get a birds-eye view into the fashion maven’s personal style file along with insights from her stylist Kanebo Ebi, thanks to Beautiful Textures™!    

About Beautiful Textures
Enriched with soothing Aloe Vera, the strengthening power of Coconut, Olive, Soy and Argan Oils as well as softening Shea and Mango Butters, Beautiful Textures addresses the needs of consumers with kinky-coily, curly, wavy and frizzy hair patterns, providing solutions that will help them achieve versatile hairstyles. Beautiful Textures is comprised of 10 moisture-rich products (Tangle Taming Moisturizing Shampoo, Tangle Taming Leave-In Conditioner, Curl Control Defining Pudding, Curl Definer Mousse, Moisture Butter Whipped Curl Crème, Rapid Repair Deep Conditioner, Curly to Straight Flat Iron Silkener, Shine & Silken Growth Oil, Naturally Straight Texture Manageability TM System and Edges to Ends Silkener) that prevent breakage, define curls, smooth tresses and promote maximum growth. Available in stores now, each product retails for less than ten dollars. The Beautiful Textures product line is now available at Wal-Mart, Walgreens, Sally’s Beauty Supply and local beauty supply stores.

For more information about Beautiful Textures products please visit Beautiful Please like Beautiful Textures on Facebook ( and follow the conversation on Twitter @LovinMyTextures, #BeautifulTextures.

bob liodice

The ANA Hosts Multicultural Marketing & Diversity Conference

bob liodice

Bob Liodice, President and CEO of the Association of National Advertisers addresses delegates at the Multicultural & Diversity Conference in Miami, Florida Nov. 9-11th 2014

*iHeart Media was the presenting sponsor for the ANA/Association of National Advertisers‘ annual Multicultural Marketing and Diversity Conference, Nov. 9-11th at the lovely Fountaine Bleau Hotel in Miami Beach, Florida.

The resort styled historic hotel was host to executives from major corporations and brands who convened for a three day conference designed to explore the diverse cultures that make up the global marketplace and analyze new tactics to reach them.

Industry taste makers, marketers and brands such as Coca Cola, Walmart, Kraft Foods, Kellogg Company, Clorox, Marriott International, Hilton Worldwide, Dunkin Brands,  Honey Maid, AT&T,  Kimberly Clark and more boldly addressed the fact that in the United States the minority has become the majority.  This means that the larger percentage of the consumer base is comprised of  African-American, Asian-American, Hispanic & racially mixed households and millennials. Not only is multicultural the new general market, ANA Chairman Gilbert Davila urges marketers to include ethnic insights in a newly defined total market approach.  This also includes more advertising and marketing targeting the LGBT and disabled community.

The 2014 ANA Multicultural and Diversity conference also provided a platform for niche brands that have become mainstream such as Pandora, Twitter and Zumba Fitness.

EURweb’s Jazzy Rita Shelby was in attendance and spoke with ANA President and CEO Bob Liodice.

Race and Ethnicity in Advertising was discussed by Faith Davis Ruffins, Curator and Historian from the Smithsonian Institute and the Advertising Educational Foundation and Dr. Shirley Davis presented perspectives on Understanding Unconscious Bias In Advertising from Cook Ross, in partnership with Foote Cone and Belding.  This of course was among many other impressive presentations.

The ANA offers year round seminars and training to members and non-members in advertising, marketing, branding, media, advocacy and  research.  For more information about the ANA or upcoming events go to