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*Terrence Howard has been hired by 310 Global Brands, Inc. to be the new spokesperson for its 310 footwear line.
Under the arrangement, the Oscar-nominated actor will be featured promoting the brand in advertisements and point-of-purchase displays through July 2007. The Terrence Howard campaign will appear in men’s urban, fashion and lifestyle magazines in the United States and in countries around the world where 310 Footwear is available.
“I’m thrilled to take on my role as a spokesperson with 310,” said Howard in a statement. This brand has always been known as a symbol of luxury in Los Angeles, and I’m proud to help take it to the next level as the 310 code goes global.”
Marc Laidler, founder of 310 Motoring, said: “Terrence has had a stellar year – two incredible movies, ‘Crash’ and ‘Hustle & Flow’ – for which he’s earned Oscar and Golden Globe nominations. He’s a powerful actor and has a presence that draws people in – on screen, on camera, and now with 310, in print.
“Terrence is the perfect symbol for 310. He is one of Hollywood's most respected rising stars with a deep history in the industry, and his impeccable taste is evident in everything he does – including selecting roles of quality and substance. With Terrence front and center in our 310 ads, I'm looking forward to what I believe will be an incredible year for the brand."
310 Global Brands, Inc is the merchandising company of the high-end automotive specialists 310 Motoring.