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March 31, 2006

Black Eyed Peas

       *Hard Rock Hotel San Diego, the city's first branded condo-hotel, will partner with the Black Eyed Peas to design one of itsRock Star Suites, and to raise awareness and funds for The Black Eyed Peas' charity, The Peapod Foundation, a global organization dedicated to providing opportunities and support for children worldwide.        

       The band -- will.i.am, Fergie, apl.de.ap and Taboo -- will collaborate on the design for the suite, which will reflect each member's individual style and unique personality. They’ll select everything from the furniture to the bed linens. It will also include personal touches, such as a video message from will.i.am for guests staying in the suites, where he suggests everything from his favorite spots in the historic Gaslamp Quarter to songs in his personal music collection.

       "Hard Rock is a brand that has always been true to its core and I really dig the direction these guys are headed in San Diego," said will.i.am. "When I heard about this project, I knew I had to be a part of it and what we're going to do will be outrageous and, at the same time, benefit the Peapod Foundation and children all over the world. All the band -- Fergie, apl.de.ap, Taboo and I -- will have input so it's going to be a great time for us all."       

       Hard Rock Hotel San Diego will have a total of 17 custom-designed Rock Star Suites: one planned for the top floor of the hotel will feature a fire pit and deck seating for 20, while another features 270-degree views of the San Diego Bay and an outdoor hot tub.       

       The suite to be designed by the Black Eyed Peas will be donated to The Peapod Foundation by the project developer, 5th Rock, LLC. The Foundation will then have the option of selling the custom-designed suite, with proceeds benefiting the charity. To find out more about the condo-hotel suites for sale, visit http://www.hardrockcondos.com.