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(Los Angeles, CA) - It Girl Public Relations and Star Ice President and CEO, Joey Sulfaro are introducing this Australian import to the US. LaToya Jackson has also become a part of this team as the beverage's official celebrity spokesperson.
"I have always wanted to be involved with a hot, new lifestyle product such as this", said Jackson.
Star Ice, it is a delicious malt beverage imported from Australia and bottled in a slim line bottle with a champagne fizz imported from the mystical land down under- Australia. It is available in today's hottest flavors such as Green Apple, Raspberry, Passion Fruit and Cranberry. It has an everlasting taste full of flavor.
The Star Ice team has been very busy working on pre- publicity, photo-shoots, campaign jingles and shooting a commercial. LaToya has already been featured on Access Hollywood and Extra to promote the drink.
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Commenting on the acquisition, Juliette Harris, CEO of It Girl Public Relations added: "This is an exciting opportunity for us to integrate this Australian beverage into the Hollywood party and nightclub scene.
With the help of our lovely spokesperson, our great tasting beverage and an aggressive strategy we will make Star Ice the must have drink of 2006! Star Ice is now being distributed in Pennsylvania, Louisiana, Nevada, Connecticut, Minnesota and Rhode Island."
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source:
Juliette Harris
Juliette@itgirlpublicrelations.com
Roxanne Romero
roxanne@itgirlpublicrelations.com
310.577.1122