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*Rapper Nelly has signed a deal that will make his Pimp Juice energy drink, Apple Bottom jeans and Vokal clothing lines available to fans throughout the continent of Africa.
Under his partnership with the company Mojalife, the St. Louis-based entertainer will begin selling Pimp Juice in South Africa on May 18, followed by launches of clothing brands Vokal and Apple Bottom Jeans, reports Allhiphop.com.
"We have already pre-produced 1.5 million cans for South Africa and we are looking at producing between 1 and 1.5 million units locally every month," Mojolife's creative director Peter Friedman.
Mojalife is now the exclusive distributors and license holders for Pimp Juice in Africa. Another 3 million cans are due to be exported to Australia and New Zealand, according to Friedman.
Nelly is also establishing and launching his Derrty Entertainment record label in South Africa, the Web site reports.