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*Prince is still causing all kinds of havoc in London over his series of concerts scheduled for the summer.
As previously reported, promoters were forced to add eight more shows to his stand at London’s O2 Arena after the first seven shows sold out within minutes. In the latest report of fan frenzy, the ticketing agency dealing with the shows had to hire new staff to accommodate the rate of sales, which at one point reached 1,000 tickets per minute, according to Contact Music.
"Prince is one of the greatest live acts of all time so we anticipated a big reaction and we weren't disappointed,” said Rob Hallett, live promoter at AEG. "The fact the ticket price is so reasonable and also included a copy of Prince's new album made this an unmissable opportunity for music fans and is perhaps a message to the entire industry.
"Live music is what the public wants and when they get the opportunity to experience an artist the caliber of Prince they can't get enough of it. This proves yet again that given the right artists the live music industry is booming."
During a recent press conference, Prince originally announced he would perform 21 shows in London with tickets priced at £31.21, to coincide with the name of his latest album, “3121.”