*Shortly before beginning play this week in the U.S. Open, Venus Williams attended the official launch of her fashion line EleVen at retailer Steve & Barry’s in New York.
The store partnered with Williams in the creation of the 120-piece collection, the largest ever launched by a female athlete.
The line includes nine styles of athletic footwear in a variety of color ways, track suits, fleece outerwear, street active apparel, graphic t-shirts, puffy down jackets with removable sleeves, denim jackets and jeans, velour items, tote and gym bags, jewelry, sports socks and bras.
The collection’s signature item is the “V-Court,” a high performance, on-court sneaker which Williams will wear throughout her run at the U.S. Open.
The athlete said the name EleVen comes from the address of the home where she first lived in California, together with her sister Serena and the rest of her family.
“I love fashion and the idea that I am using my design education to actually create clothing and footwear that I will wear on and off the tennis court is a dream come true for me,” said Williams. “The vision has been to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable. I’m thrilled with everything we’ve created to launch EleVen.”
The line will be available in November exclusively at Steve & Barry's stores nationwide. Additional information and store locations can be found at www.steveandbarrys.com.