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*Common, currently seen in Alicia Keys' new video "Like You'll Never See Me Again," will premiere in a new television commercial for Lincoln's 2008 Navigator on Nov. 25 during the telecast of NBC's Sunday Night Football.
The spot is part of Common's new partnership with Lincoln that will feature the rapper appearing next year in national television broadcast, radio and print advertisements, primarily focused on the all-new 2008 Lincoln Navigator. The first of the ads, titled "Common," will later appear on general market and urban schedules following its Nov. 25 premiere.
The "Common" TV ad spotlights the people, places and experiences that shaped his life while growing up in Chicago. It segues to his present-day life as an enterprising, multitalented individual, continuing to reach higher, yet still deeply rooted in his community. His understated confidence, authenticity, and distinctive sense of style echoes the personality of the Lincoln Navigator.
Common
Lincoln will additionally work with Common in developing other online and offline cross-promotional and marketing programs across his diversified businesses, including the licensing of songs for creative executions for television and the Web, tie-ins with Common's books and hat lines, as well as alignments with his concert tour. He will also be appearing on behalf of the company at auto shows and dealer events.
Elsewhere on Common's schedule, the rapper will join fellow Chicago artists Office for a benefit concert to be held Jan. 12 at the Windy City's House of Blues. The event, called the "Chicago Youth Owning Their Future Benefit Concert and Silent Auction," will raise money and awareness for the National Foundation for Teaching Entrepreneurship.
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