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January 16, 2008

Soulja Boy

      *Ludacris has been tapped to perform at ESPN The Magazine's Next party on Feb. 1 as part of a number of events leading up to the Feb. 3rd Super Bowl at Arizona's University of Phoenix Stadium.      

       "(It) feels good to be back in Arizona," said Ludacris in a statement. "Phoenix is the hometown of my artist Willie Northpole so it's only right to bring `Disturbing Tha Peace' back home."

      Soulja Boy Tell'em has also been booked by ESPN the Magazine to host a dance challenge featuring athletes most likely attempting to master his "Crank Dat (Soulja Boy)" choreography.

       As previously reported, Mary J. Blige and Maroon 5 will perform at "The VH1 Pepsi Smash Superbowl Bash" on Jan. 31; the concert will air on the cable network Feb. 2.      

      Speaking of Pepsi, Justin Timberlake has filmed a stunt-filled commercial for the soft drink that will air during the Super Bowl. The spot, dubbed "Magnetic Attraction," promotes the company's "Pepsi Stuff" campaign by showing how every sip of Pepsi gets you closer to the music and "stuff" you want.

       The singer does a number of wild stunts that have him flying high and rolling low as he narrowly escapes disaster at every turn.

       Beginning February 1, consumers purchasing Pepsi products can "bank" their points on PepsiStuff.com and redeem them for prizes including DRM-free MP3 music downloads, electronics and apparel.

 

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